Using portfolio theory to predict the impact of reduction in product width on sales
Modern portfolio theory was applied to research product portfolio diversification. Prior research studies claimed a positive relationship between the number and variety of products and sales smoothing. However, they have also argued the limitations of classical portfolio analysis, especially owing t...
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| Format: | Article |
| Language: | English |
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Vilnius Gediminas Technical University
2016-12-01
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| Series: | Journal of Business Economics and Management |
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| Online Access: | https://journals.vgtu.lt/index.php/JBEM/article/view/2304 |