Mass-media - Partener în realizarea formelor comunicării publice
<p>In the Romanian public sphere a fault line is noticeable between the two pillars of public communication: the citizen and the public authorities, despite the fact that we live in a time of extensive development of communication means and also that, in its essence, public communication means...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | ron |
| Published: |
Babes-Bolyai University
2012-06-01
|
| Series: | Revista Transilvană de Ştiinţe Administrative |
| Subjects: | |
| Online Access: | https://rtsa.ro/rtsa/index.php/rtsa/article/view/45 |
| _version_ | 1797218342856032256 |
|---|---|
| author | Corina RĂDULESCU |
| author_facet | Corina RĂDULESCU |
| author_sort | Corina RĂDULESCU |
| collection | DOAJ |
| description | <p>In the Romanian public sphere a fault line is noticeable between the two pillars of public communication: the citizen and the public authorities, despite the fact that we live in a time of extensive development of communication means and also that, in its essence, public communication means more than simply to inform the public. Also, in the economy of the process of building the public immage of a public institution, all registers of public communication bring their contribution, but external communication, especially media relations, are of strategic importance in realizing this goal. From both perspectives, the present paper shows that there is a large diversity of instruments available to public institutions in working with the media (press release, press conference, interview, etc.) and that the media can fully contribute to the realization of all forms of public communication, provided there is instututional willingness for this matter. To conclude, between any public institution and the media there must exist professional colaboration relations, based on mutual respect.</p> |
| first_indexed | 2024-04-24T12:16:14Z |
| format | Article |
| id | doaj.art-e96600f5ff08466786555d4e4a837cc3 |
| institution | Directory Open Access Journal |
| issn | 1454-1378 |
| language | ron |
| last_indexed | 2024-04-24T12:16:14Z |
| publishDate | 2012-06-01 |
| publisher | Babes-Bolyai University |
| record_format | Article |
| series | Revista Transilvană de Ştiinţe Administrative |
| spelling | doaj.art-e96600f5ff08466786555d4e4a837cc32024-04-08T08:46:54ZronBabes-Bolyai UniversityRevista Transilvană de Ştiinţe Administrative1454-13782012-06-01143013915545Mass-media - Partener în realizarea formelor comunicării publiceCorina RĂDULESCU0Conferenţiar univ. dr., Facultatea de Administraţie şi Afaceri, Universitatea din Bucureşti, Bucureşti, România<p>In the Romanian public sphere a fault line is noticeable between the two pillars of public communication: the citizen and the public authorities, despite the fact that we live in a time of extensive development of communication means and also that, in its essence, public communication means more than simply to inform the public. Also, in the economy of the process of building the public immage of a public institution, all registers of public communication bring their contribution, but external communication, especially media relations, are of strategic importance in realizing this goal. From both perspectives, the present paper shows that there is a large diversity of instruments available to public institutions in working with the media (press release, press conference, interview, etc.) and that the media can fully contribute to the realization of all forms of public communication, provided there is instututional willingness for this matter. To conclude, between any public institution and the media there must exist professional colaboration relations, based on mutual respect.</p>https://rtsa.ro/rtsa/index.php/rtsa/article/view/45public immagepublic communication directionsmass-mediapress releasepress conference. |
| spellingShingle | Corina RĂDULESCU Mass-media - Partener în realizarea formelor comunicării publice Revista Transilvană de Ştiinţe Administrative public immage public communication directions mass-media press release press conference. |
| title | Mass-media - Partener în realizarea formelor comunicării publice |
| title_full | Mass-media - Partener în realizarea formelor comunicării publice |
| title_fullStr | Mass-media - Partener în realizarea formelor comunicării publice |
| title_full_unstemmed | Mass-media - Partener în realizarea formelor comunicării publice |
| title_short | Mass-media - Partener în realizarea formelor comunicării publice |
| title_sort | mass media partener in realizarea formelor comunicarii publice |
| topic | public immage public communication directions mass-media press release press conference. |
| url | https://rtsa.ro/rtsa/index.php/rtsa/article/view/45 |
| work_keys_str_mv | AT corinaradulescu massmediapartenerinrealizareaformelorcomunicariipublice |