| Summary: | In the article, the ethnic mentality and world language mapping problem are analysed. The study attempts to substantiate this process from a theoretical point of view. Descriptive-comparative and empirical methods of scientific analysis were used. It is necessary to know the cultural heritage and traditions of the country for the correct transfer of the meaning of the equivalent vocabulary of a specific language. In this study, an attempt was made to outline the starting points for solving the problem of transferring the cultural background and colour of culture when translating it into other languages. Solving problems related to the translation of artistic vocabulary requires considering the entire complexity of the translated original and the means of the language into which it is translated. With the correct identification and accurate reflection of the cultural features of the text, the national colour can be accurately conveyed. However, the cultural component always remains the main difficulty in translation.
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