Enterprising Rural Tourism for Sustainable Rural Development in Sri Lanka

Diverse and fragmented socio-cultural and environmental fabrics of rural areas offer a number of tourism entrepreneurial opportunities in anticipating the diverse interest of tourists. The tourism enterprises embody different alternative tourism labels to encroach to rural areas and replace the conv...

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Main Authors: M.S.M. Aslam, Khairil Wahidin Awang
Format: Article
Language:English
Published: EconJournals 2015-03-01
Series:International Journal of Economics and Financial Issues
Subjects:
Online Access:https://dergipark.org.tr/tr/pub/ijefi/issue/31972/352253?publisher=http-www-cag-edu-tr-ilhan-ozturk
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author M.S.M. Aslam
Khairil Wahidin Awang
author_facet M.S.M. Aslam
Khairil Wahidin Awang
author_sort M.S.M. Aslam
collection DOAJ
description Diverse and fragmented socio-cultural and environmental fabrics of rural areas offer a number of tourism entrepreneurial opportunities in anticipating the diverse interest of tourists. The tourism enterprises embody different alternative tourism labels to encroach to rural areas and replace the conventional mass tourism. However prevailing tourism, development and implementation in rural landscapes do not compliance with the sustainable development criteria. The main objective of the study is to investigate enormity of the rural tourism enterprises in conjunction with SRTD process empirically. This adapted the qualitative case study approach to interpret the natural settings of socially constructed world of rural Sri Lanka. Semi-structured interviews of key informants, direct observation of community, appraisal of artefacts and field notes during the interactions in the setting supported to enrich the empirical study. Deriving thick rich descriptions through triangulated analysis of factual interpretations from multiple sources informs that inappropriate initiations and lacks in integration of stakeholders and local resources restrain development and designing of rural tourism enterprises to anticipate sustainable development challenges in Sri Lanka. Sustainable Rural Tourism Development claims the rural tourism enterprises to have rural tourism resource inventory, appropriate rural tourism product development and designing while integrating, cooperating stakeholders and local resources. Ensuring sustainability in rural tourism development envisages socio-community enterprises to contribute for sustainable rural development at large.
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spelling doaj.art-e973a63d568a45f6ad1361a695f5afb42023-02-15T16:22:21ZengEconJournalsInternational Journal of Economics and Financial Issues2146-41382015-03-015127331032Enterprising Rural Tourism for Sustainable Rural Development in Sri LankaM.S.M. AslamKhairil Wahidin AwangDiverse and fragmented socio-cultural and environmental fabrics of rural areas offer a number of tourism entrepreneurial opportunities in anticipating the diverse interest of tourists. The tourism enterprises embody different alternative tourism labels to encroach to rural areas and replace the conventional mass tourism. However prevailing tourism, development and implementation in rural landscapes do not compliance with the sustainable development criteria. The main objective of the study is to investigate enormity of the rural tourism enterprises in conjunction with SRTD process empirically. This adapted the qualitative case study approach to interpret the natural settings of socially constructed world of rural Sri Lanka. Semi-structured interviews of key informants, direct observation of community, appraisal of artefacts and field notes during the interactions in the setting supported to enrich the empirical study. Deriving thick rich descriptions through triangulated analysis of factual interpretations from multiple sources informs that inappropriate initiations and lacks in integration of stakeholders and local resources restrain development and designing of rural tourism enterprises to anticipate sustainable development challenges in Sri Lanka. Sustainable Rural Tourism Development claims the rural tourism enterprises to have rural tourism resource inventory, appropriate rural tourism product development and designing while integrating, cooperating stakeholders and local resources. Ensuring sustainability in rural tourism development envisages socio-community enterprises to contribute for sustainable rural development at large.https://dergipark.org.tr/tr/pub/ijefi/issue/31972/352253?publisher=http-www-cag-edu-tr-ilhan-ozturkrural tourism enterprises rural tourism products integrative and cooperative tourism development socio-community enterprising rural sustainability
spellingShingle M.S.M. Aslam
Khairil Wahidin Awang
Enterprising Rural Tourism for Sustainable Rural Development in Sri Lanka
International Journal of Economics and Financial Issues
rural tourism enterprises
rural tourism products
integrative and cooperative tourism development
socio-community enterprising
rural sustainability
title Enterprising Rural Tourism for Sustainable Rural Development in Sri Lanka
title_full Enterprising Rural Tourism for Sustainable Rural Development in Sri Lanka
title_fullStr Enterprising Rural Tourism for Sustainable Rural Development in Sri Lanka
title_full_unstemmed Enterprising Rural Tourism for Sustainable Rural Development in Sri Lanka
title_short Enterprising Rural Tourism for Sustainable Rural Development in Sri Lanka
title_sort enterprising rural tourism for sustainable rural development in sri lanka
topic rural tourism enterprises
rural tourism products
integrative and cooperative tourism development
socio-community enterprising
rural sustainability
url https://dergipark.org.tr/tr/pub/ijefi/issue/31972/352253?publisher=http-www-cag-edu-tr-ilhan-ozturk
work_keys_str_mv AT msmaslam enterprisingruraltourismforsustainableruraldevelopmentinsrilanka
AT khairilwahidinawang enterprisingruraltourismforsustainableruraldevelopmentinsrilanka