American Cultural Imperialism in 1960s Japan as Seen in Haruki Murakami’s Norwegian Wood

Haruki Murakami is mostly well-known for his many works and is considered as one of the most influential writers in Japan. One of his greatest works is a nostalgic novel Norwegian Wood which named after The Beatles song, Norwegian Wood (This Bird Has Flown) in their album Rubber Soul (1965). It beco...

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Main Author: Bhakti Satrio Nugroho
Format: Article
Language:English
Published: Faculty of Humanities, Universitas Jenderal Soedirman 2020-06-01
Series:Jurnal Ilmiah Lingua Idea
Subjects:
Online Access:http://jos.unsoed.ac.id/index.php/jli/article/view/2361
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author Bhakti Satrio Nugroho
author_facet Bhakti Satrio Nugroho
author_sort Bhakti Satrio Nugroho
collection DOAJ
description Haruki Murakami is mostly well-known for his many works and is considered as one of the most influential writers in Japan. One of his greatest works is a nostalgic novel Norwegian Wood which named after The Beatles song, Norwegian Wood (This Bird Has Flown) in their album Rubber Soul (1965). It becomes #1 bestselling novel in Japan. This novel resembles many aspects of “Americanization” of Japanese young adult life in the 1960s Japan which was strongly influenced by American popular culture. Many Japanese in this novel adopt Western culture which was popular in the United States. Hollywood and American music became central part of the main story in Haruki Murakami’s Norwegian Wood. By using cultural imperialism theory, this research focuses on the imposition and glorification of American culture in 1960s Japan which is celebrated as part of central storyline. American cultural imperialism can be seen in dissemination and glorification of American popular culture and American way of life (lifestyle) among Japanese young adults. Furthermore, they create many social and cultural changes. It is further helped by the post-war Japanese’s inferiority after losing to the United States in World War II. In fact, Western thoughts and beliefs are part of “American gifts” during U.S occupation which disseminate even after the end of occupation. Thus, this historical postcolonial relationship between Japan (as the colonized) and the United States (as the colonizer) massively supports “Americanization” of 1960s Japan which results a loss of identity and a cultural dependency of Japan toward the United States.
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spelling doaj.art-e97a3728049c4190809f28ea7f3abcfb2022-12-22T04:26:03ZengFaculty of Humanities, Universitas Jenderal SoedirmanJurnal Ilmiah Lingua Idea2086-18772580-10662020-06-01111115https://doi.org/10.20884/1.jli.2020.11.1.2361American Cultural Imperialism in 1960s Japan as Seen in Haruki Murakami’s Norwegian WoodBhakti Satrio Nugroho0Universitas Gajahmada, IndonesiaHaruki Murakami is mostly well-known for his many works and is considered as one of the most influential writers in Japan. One of his greatest works is a nostalgic novel Norwegian Wood which named after The Beatles song, Norwegian Wood (This Bird Has Flown) in their album Rubber Soul (1965). It becomes #1 bestselling novel in Japan. This novel resembles many aspects of “Americanization” of Japanese young adult life in the 1960s Japan which was strongly influenced by American popular culture. Many Japanese in this novel adopt Western culture which was popular in the United States. Hollywood and American music became central part of the main story in Haruki Murakami’s Norwegian Wood. By using cultural imperialism theory, this research focuses on the imposition and glorification of American culture in 1960s Japan which is celebrated as part of central storyline. American cultural imperialism can be seen in dissemination and glorification of American popular culture and American way of life (lifestyle) among Japanese young adults. Furthermore, they create many social and cultural changes. It is further helped by the post-war Japanese’s inferiority after losing to the United States in World War II. In fact, Western thoughts and beliefs are part of “American gifts” during U.S occupation which disseminate even after the end of occupation. Thus, this historical postcolonial relationship between Japan (as the colonized) and the United States (as the colonizer) massively supports “Americanization” of 1960s Japan which results a loss of identity and a cultural dependency of Japan toward the United States.http://jos.unsoed.ac.id/index.php/jli/article/view/23611960s japanamerican popular culturecultural imperialismpost-colonialismtransnational
spellingShingle Bhakti Satrio Nugroho
American Cultural Imperialism in 1960s Japan as Seen in Haruki Murakami’s Norwegian Wood
Jurnal Ilmiah Lingua Idea
1960s japan
american popular culture
cultural imperialism
post-colonialism
transnational
title American Cultural Imperialism in 1960s Japan as Seen in Haruki Murakami’s Norwegian Wood
title_full American Cultural Imperialism in 1960s Japan as Seen in Haruki Murakami’s Norwegian Wood
title_fullStr American Cultural Imperialism in 1960s Japan as Seen in Haruki Murakami’s Norwegian Wood
title_full_unstemmed American Cultural Imperialism in 1960s Japan as Seen in Haruki Murakami’s Norwegian Wood
title_short American Cultural Imperialism in 1960s Japan as Seen in Haruki Murakami’s Norwegian Wood
title_sort american cultural imperialism in 1960s japan as seen in haruki murakami s norwegian wood
topic 1960s japan
american popular culture
cultural imperialism
post-colonialism
transnational
url http://jos.unsoed.ac.id/index.php/jli/article/view/2361
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