Creating the national brand
This paperwork explores importance of the brand development for the company as well as the national economy. The brand development in the food industry is long - term management process which engage great amount of human and financial resources. The strong brand obtain many benefits for the company...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2007-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2007/0354-34710704163D.pdf |
| _version_ | 1811225984521732096 |
|---|---|
| author | Davčik Nebojša St. Bulović Verica |
| author_facet | Davčik Nebojša St. Bulović Verica |
| author_sort | Davčik Nebojša St. |
| collection | DOAJ |
| description | This paperwork explores importance of the brand development for the company as well as the national economy. The brand development in the food industry is long - term management process which engage great amount of human and financial resources. The strong brand obtain many benefits for the company - better positioning, bigger loyalty, sales increase, better negotiation power, etc. Serbia has great advantage for the agricultural development because its natural resources basis. Raspberry has great export potential, but there should be introduced management and technological shift - raspberry export of the higher processing value, national brands development and new technological applications. |
| first_indexed | 2024-04-12T09:17:42Z |
| format | Article |
| id | doaj.art-e987c625c30c4d718b6f951dfc00c4f8 |
| institution | Directory Open Access Journal |
| issn | 0354-3471 2334-8364 |
| language | English |
| last_indexed | 2024-04-12T09:17:42Z |
| publishDate | 2007-01-01 |
| publisher | Srpsko udruženje za marketing |
| record_format | Article |
| series | Marketing (Beograd. 1991) |
| spelling | doaj.art-e987c625c30c4d718b6f951dfc00c4f82022-12-22T03:38:48ZengSrpsko udruženje za marketingMarketing (Beograd. 1991)0354-34712334-83642007-01-013841631710354-34710704163DCreating the national brandDavčik Nebojša St.0Bulović Verica1Universita degli studi di PadovaUniversita degli studi di PadovaThis paperwork explores importance of the brand development for the company as well as the national economy. The brand development in the food industry is long - term management process which engage great amount of human and financial resources. The strong brand obtain many benefits for the company - better positioning, bigger loyalty, sales increase, better negotiation power, etc. Serbia has great advantage for the agricultural development because its natural resources basis. Raspberry has great export potential, but there should be introduced management and technological shift - raspberry export of the higher processing value, national brands development and new technological applications.http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2007/0354-34710704163D.pdfbrandbrand developmentraspberrynew product developmentfood industrybrand valuestrategic brand managementcountry of origin |
| spellingShingle | Davčik Nebojša St. Bulović Verica Creating the national brand Marketing (Beograd. 1991) brand brand development raspberry new product development food industry brand value strategic brand management country of origin |
| title | Creating the national brand |
| title_full | Creating the national brand |
| title_fullStr | Creating the national brand |
| title_full_unstemmed | Creating the national brand |
| title_short | Creating the national brand |
| title_sort | creating the national brand |
| topic | brand brand development raspberry new product development food industry brand value strategic brand management country of origin |
| url | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2007/0354-34710704163D.pdf |
| work_keys_str_mv | AT davciknebojsast creatingthenationalbrand AT bulovicverica creatingthenationalbrand |