Venice as the Archetypal Waterscape of the 21st Century: Aleksandra Mir’s Postcards for the 53rd Biennale

As an ephemeral, portable and disposable object, the postcard is a powerful medium for the global circulation of images and the creation of enduring collective imaginaries. This essay considers a project by artist Aleksandra Mir for the 53. Venice Biennale (2009), titled VENEZIA (all places contain...

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Main Author: Camilla Pietrabissa
Format: Article
Language:English
Published: OBOE On Biennials and Other Exhibitions Associazione Culturale 2022-09-01
Series:OBOE
Subjects:
Online Access:https://www.oboejournal.com/index.php/oboe/article/view/34
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author Camilla Pietrabissa
author_facet Camilla Pietrabissa
author_sort Camilla Pietrabissa
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description As an ephemeral, portable and disposable object, the postcard is a powerful medium for the global circulation of images and the creation of enduring collective imaginaries. This essay considers a project by artist Aleksandra Mir for the 53. Venice Biennale (2009), titled VENEZIA (all places contain all others), which entailed the design, printing and free distribution of one million postcards. A visitor could mail the postcards on the spot, ensuring the global circulation to the project. The participatory and ephemeral nature of this postcard project is discussed in relation to the curatorial concept of that year’s Biennale, the ability of the postcard format to activate a problematic memory of place, and the various iterations of the project from 2005 to 2018. Mir’s use of the postcard format in the Venetian context stresses the close link between the contemporary art world and the economy of tourism in late capitalism.
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spelling doaj.art-e98f74c865874d81b8b37861f78a35852022-12-22T04:04:59ZengOBOE On Biennials and Other Exhibitions Associazione CulturaleOBOE2724-086X2022-09-013110.25432/2724-086X/3.1.0003Venice as the Archetypal Waterscape of the 21st Century: Aleksandra Mir’s Postcards for the 53rd BiennaleCamilla Pietrabissa0a:1:{s:5:"en_US";s:27:"Università IUAV di Venezia";}As an ephemeral, portable and disposable object, the postcard is a powerful medium for the global circulation of images and the creation of enduring collective imaginaries. This essay considers a project by artist Aleksandra Mir for the 53. Venice Biennale (2009), titled VENEZIA (all places contain all others), which entailed the design, printing and free distribution of one million postcards. A visitor could mail the postcards on the spot, ensuring the global circulation to the project. The participatory and ephemeral nature of this postcard project is discussed in relation to the curatorial concept of that year’s Biennale, the ability of the postcard format to activate a problematic memory of place, and the various iterations of the project from 2005 to 2018. Mir’s use of the postcard format in the Venetian context stresses the close link between the contemporary art world and the economy of tourism in late capitalism. https://www.oboejournal.com/index.php/oboe/article/view/34Aleksandra MirPostcardsOvertourismClimate changeWaterscapesReproducibility
spellingShingle Camilla Pietrabissa
Venice as the Archetypal Waterscape of the 21st Century: Aleksandra Mir’s Postcards for the 53rd Biennale
OBOE
Aleksandra Mir
Postcards
Overtourism
Climate change
Waterscapes
Reproducibility
title Venice as the Archetypal Waterscape of the 21st Century: Aleksandra Mir’s Postcards for the 53rd Biennale
title_full Venice as the Archetypal Waterscape of the 21st Century: Aleksandra Mir’s Postcards for the 53rd Biennale
title_fullStr Venice as the Archetypal Waterscape of the 21st Century: Aleksandra Mir’s Postcards for the 53rd Biennale
title_full_unstemmed Venice as the Archetypal Waterscape of the 21st Century: Aleksandra Mir’s Postcards for the 53rd Biennale
title_short Venice as the Archetypal Waterscape of the 21st Century: Aleksandra Mir’s Postcards for the 53rd Biennale
title_sort venice as the archetypal waterscape of the 21st century aleksandra mir s postcards for the 53rd biennale
topic Aleksandra Mir
Postcards
Overtourism
Climate change
Waterscapes
Reproducibility
url https://www.oboejournal.com/index.php/oboe/article/view/34
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