The impact of Risk Willingness and Opportunity Recognition on Business Owners’ Performance in Sabah, Malaysia

The impact of Risk Willingness and Opportunity Recognition on Business Owners’ Performance in Sabah, Malaysia

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This paper examines the impact of risk willingness and opportunity recognition on business owners’ performance in Sabah, Malaysia. The paper adopts non-probability sampling, known as a purposive sampling method, in selecting business owners. A total of 600 surveys using self-conducted questionnaires...

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Bibliographic Details
Main Authors: Deewasnari Muddat, Sylvia Nabila Azwa Ambad, Rosmimah Mohd Roslin, Nelson Lajuni
Format: Article
Language:English
Published: UiTM Press 2021-06-01
Series:Journal of International Business, Economics and Entrepreneurship
Subjects:
entrepreneurial attitude orientation
micro-business owners
risk willingness
opportunit recognition
Online Access:https://myjms.mohe.gov.my/index.php/JIBE/article/view/14205/7306

Internet

https://myjms.mohe.gov.my/index.php/JIBE/article/view/14205/7306

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