Supporting Targeted Advertising in Integrated Broadcast-Broadband Systems With Automatic Media Content Preparation
Integrated Broadcast-Broadband (IBB) Systems enable a range of new services for viewers, including content personalization, such as targeted advertising. Custom advertising is delivered using the broadband connection synchronized with the broadcast content, demanding high-control synchronization amo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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IEEE
2022-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/9968256/ |
| _version_ | 1811201162531045376 |
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| author | Marina Ivanov P. Josue Marcelo F. Moreno Debora C. Muchaluat-Saade |
| author_facet | Marina Ivanov P. Josue Marcelo F. Moreno Debora C. Muchaluat-Saade |
| author_sort | Marina Ivanov P. Josue |
| collection | DOAJ |
| description | Integrated Broadcast-Broadband (IBB) Systems enable a range of new services for viewers, including content personalization, such as targeted advertising. Custom advertising is delivered using the broadband connection synchronized with the broadcast content, demanding high-control synchronization among both communication channels. As the broadband channel is shared among different applications, delays may occur during the transmission of targeted advertisements, which can cause synchronization faults. Aiming at reducing these faults and truly supporting targeted advertising in IBB systems, this work proposes the automatic preparation of media content before its presentation. In order to provide automatic preparation, a preparation plan to orchestrate content loading in advance is also proposed. Our proposal is implemented in the Ginga-NCL middleware, which is a standard for the Brazilian Digital TV System. Our performance evaluation shows that the average switching time from broadcast to broadband is around 40 ms, if automatic content preparation is used, which is an outstanding result. |
| first_indexed | 2024-04-12T02:17:16Z |
| format | Article |
| id | doaj.art-e9afadf8edee4090b02456130e518d22 |
| institution | Directory Open Access Journal |
| issn | 2169-3536 |
| language | English |
| last_indexed | 2024-04-12T02:17:16Z |
| publishDate | 2022-01-01 |
| publisher | IEEE |
| record_format | Article |
| series | IEEE Access |
| spelling | doaj.art-e9afadf8edee4090b02456130e518d222022-12-22T03:52:14ZengIEEEIEEE Access2169-35362022-01-011012684512685710.1109/ACCESS.2022.32263679968256Supporting Targeted Advertising in Integrated Broadcast-Broadband Systems With Automatic Media Content PreparationMarina Ivanov P. Josue0https://orcid.org/0000-0001-7375-213XMarcelo F. Moreno1https://orcid.org/0000-0002-0030-0885Debora C. Muchaluat-Saade2https://orcid.org/0000-0002-1233-9736MídiaCom Laboratory, Universidade Federal Fluminense, Niterói, Rio de Janeiro, BrazilDepartment of Computer Science, Universidade Federal de Juiz de Fora, Juiz de Fora, Minas Gerais, BrazilMídiaCom Laboratory, Universidade Federal Fluminense, Niterói, Rio de Janeiro, BrazilIntegrated Broadcast-Broadband (IBB) Systems enable a range of new services for viewers, including content personalization, such as targeted advertising. Custom advertising is delivered using the broadband connection synchronized with the broadcast content, demanding high-control synchronization among both communication channels. As the broadband channel is shared among different applications, delays may occur during the transmission of targeted advertisements, which can cause synchronization faults. Aiming at reducing these faults and truly supporting targeted advertising in IBB systems, this work proposes the automatic preparation of media content before its presentation. In order to provide automatic preparation, a preparation plan to orchestrate content loading in advance is also proposed. Our proposal is implemented in the Ginga-NCL middleware, which is a standard for the Brazilian Digital TV System. Our performance evaluation shows that the average switching time from broadcast to broadband is around 40 ms, if automatic content preparation is used, which is an outstanding result.https://ieeexplore.ieee.org/document/9968256/Content preparationintegrated broadcast-broadband systemsDTV applicationsmultimedia synchronizationtargeted advertisingginga middleware |
| spellingShingle | Marina Ivanov P. Josue Marcelo F. Moreno Debora C. Muchaluat-Saade Supporting Targeted Advertising in Integrated Broadcast-Broadband Systems With Automatic Media Content Preparation IEEE Access Content preparation integrated broadcast-broadband systems DTV applications multimedia synchronization targeted advertising ginga middleware |
| title | Supporting Targeted Advertising in Integrated Broadcast-Broadband Systems With Automatic Media Content Preparation |
| title_full | Supporting Targeted Advertising in Integrated Broadcast-Broadband Systems With Automatic Media Content Preparation |
| title_fullStr | Supporting Targeted Advertising in Integrated Broadcast-Broadband Systems With Automatic Media Content Preparation |
| title_full_unstemmed | Supporting Targeted Advertising in Integrated Broadcast-Broadband Systems With Automatic Media Content Preparation |
| title_short | Supporting Targeted Advertising in Integrated Broadcast-Broadband Systems With Automatic Media Content Preparation |
| title_sort | supporting targeted advertising in integrated broadcast broadband systems with automatic media content preparation |
| topic | Content preparation integrated broadcast-broadband systems DTV applications multimedia synchronization targeted advertising ginga middleware |
| url | https://ieeexplore.ieee.org/document/9968256/ |
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