Supporting Targeted Advertising in Integrated Broadcast-Broadband Systems With Automatic Media Content Preparation
Integrated Broadcast-Broadband (IBB) Systems enable a range of new services for viewers, including content personalization, such as targeted advertising. Custom advertising is delivered using the broadband connection synchronized with the broadcast content, demanding high-control synchronization amo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2022-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/9968256/ |