Priming for Advocacy: Revitalizing A 35-Year-Old Lecture Series
Academic libraries face unique challenges by being a part of their larger institutions, such as a lack of visibility across campus. One solution to these challenges is advocacy, with one tool being an annual lecture series. The Dixie State University Library made strategic changes to their Juanita B...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Marketing Libraries Journal
2020-04-01
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| Series: | Marketing Libraries Journal |
| Subjects: | |
| Online Access: | http://bit.ly/MLJv4i1-Advocacy |
| _version_ | 1819011148752617472 |
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| author | Broeder, Kathleen Lanners, Emma |
| author_facet | Broeder, Kathleen Lanners, Emma |
| author_sort | Broeder, Kathleen |
| collection | DOAJ |
| description | Academic libraries face unique challenges by being a part of their larger institutions, such as a lack of visibility across campus. One solution to these challenges is advocacy, with one tool being an annual lecture series. The Dixie State University Library made strategic changes to their Juanita Brooks Lecture Series in order for it to become an important and valuable advocacy tool. These changes included a new organizational structure, a speaker selection rubric, event project management, official documentation, budget tracking, venue changes, and branding for the 35-yearold lecture series. These changes primed this lecture series to become a major advocacy tool, with plans to cultivate it into a signature annual donor and outreach event for the Library. Another result of the changes to the series has been stronger partnerships and relationships. |
| first_indexed | 2024-12-21T01:23:33Z |
| format | Article |
| id | doaj.art-e9cfc461671d4dc7a719724b96fc096a |
| institution | Directory Open Access Journal |
| issn | 2475-8116 |
| language | English |
| last_indexed | 2024-12-21T01:23:33Z |
| publishDate | 2020-04-01 |
| publisher | Marketing Libraries Journal |
| record_format | Article |
| series | Marketing Libraries Journal |
| spelling | doaj.art-e9cfc461671d4dc7a719724b96fc096a2022-12-21T19:20:36ZengMarketing Libraries JournalMarketing Libraries Journal2475-81162020-04-0141421Priming for Advocacy: Revitalizing A 35-Year-Old Lecture SeriesBroeder, Kathleen0Lanners, Emma1Dixie State University Library & Learning ServicesDixie State University Library & Learning ServicesAcademic libraries face unique challenges by being a part of their larger institutions, such as a lack of visibility across campus. One solution to these challenges is advocacy, with one tool being an annual lecture series. The Dixie State University Library made strategic changes to their Juanita Brooks Lecture Series in order for it to become an important and valuable advocacy tool. These changes included a new organizational structure, a speaker selection rubric, event project management, official documentation, budget tracking, venue changes, and branding for the 35-yearold lecture series. These changes primed this lecture series to become a major advocacy tool, with plans to cultivate it into a signature annual donor and outreach event for the Library. Another result of the changes to the series has been stronger partnerships and relationships.http://bit.ly/MLJv4i1-Advocacyadvocacylecture seriesevent planningoutreachmarketing |
| spellingShingle | Broeder, Kathleen Lanners, Emma Priming for Advocacy: Revitalizing A 35-Year-Old Lecture Series Marketing Libraries Journal advocacy lecture series event planning outreach marketing |
| title | Priming for Advocacy: Revitalizing A 35-Year-Old Lecture Series |
| title_full | Priming for Advocacy: Revitalizing A 35-Year-Old Lecture Series |
| title_fullStr | Priming for Advocacy: Revitalizing A 35-Year-Old Lecture Series |
| title_full_unstemmed | Priming for Advocacy: Revitalizing A 35-Year-Old Lecture Series |
| title_short | Priming for Advocacy: Revitalizing A 35-Year-Old Lecture Series |
| title_sort | priming for advocacy revitalizing a 35 year old lecture series |
| topic | advocacy lecture series event planning outreach marketing |
| url | http://bit.ly/MLJv4i1-Advocacy |
| work_keys_str_mv | AT broederkathleen primingforadvocacyrevitalizinga35yearoldlectureseries AT lannersemma primingforadvocacyrevitalizinga35yearoldlectureseries |