IMPLEMENTASI DIGITAL MARKETING DAN STRATEGI PEMASARAN DALAM PENGEMBANGAN UMKM PADA DESTINASI WISATA POHON SERIBU SASAK RANAH PASISIE

IMPLEMENTASI DIGITAL MARKETING DAN STRATEGI PEMASARAN DALAM PENGEMBANGAN UMKM PADA DESTINASI WISATA POHON SERIBU SASAK RANAH PASISIE

This research aims to find the influence of digital marketing and marketing strategies on the development of culinary businesses using a quantitative study approach. The research population was 60, who were all culinary business people at this tourist attraction. Measurement of research variables w...

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Bibliographic Details
Main Authors: Asraf Asraf, Mai Yuliza, Erdawati Erdawati, Sri Utami
Format: Article
Language:English
Published: Institut Teknologi dan Bisnis Asia Malang 2024-02-01
Series:Jurnal Ilmiah Bisnis dan Ekonomi Asia
Subjects:
business development
digital marketing
marketing strategy
Online Access:https://jurnal.stie.asia.ac.id/index.php/jibeka/article/view/1648

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