APA (7th ed.) Citation

Yu, S., Zhang, H., Zheng, Q., Chu, D., Chen, T., & Chen, X. (2024). Consumer Behavior Based on the SOR Model: How do Short Video Advertisements Affect Furniture Consumers’ Purchase Intentions? North Carolina State University.

Chicago Style (17th ed.) Citation

Yu, Shulan, Hongli Zhang, Qun Zheng, Dongdong Chu, Tianyue Chen, and Xinran Chen. Consumer Behavior Based on the SOR Model: How Do Short Video Advertisements Affect Furniture Consumers’ Purchase Intentions? North Carolina State University, 2024.

MLA (9th ed.) Citation

Yu, Shulan, et al. Consumer Behavior Based on the SOR Model: How Do Short Video Advertisements Affect Furniture Consumers’ Purchase Intentions? North Carolina State University, 2024.