Architecture, Ecology and Economy: Synergy or Contradiction?

Economy and ecology in architecture are seen by most ascontradictions. On the other hand traditional building concepts andvernacular architecture all over the world use local renewable materialsand building methods as well as designs based on optimizations, traditionsand culture and thus follow an e...

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Main Authors: Hackel Marcus, Hackel Anne
Format: Article
Language:English
Published: EDP Sciences 2019-01-01
Series:MATEC Web of Conferences
Subjects:
Online Access:https://www.matec-conferences.org/articles/matecconf/pdf/2019/29/matecconf_icsbe2019_03001.pdf
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author Hackel Marcus
Hackel Anne
author_facet Hackel Marcus
Hackel Anne
author_sort Hackel Marcus
collection DOAJ
description Economy and ecology in architecture are seen by most ascontradictions. On the other hand traditional building concepts andvernacular architecture all over the world use local renewable materialsand building methods as well as designs based on optimizations, traditionsand culture and thus follow an economic and ecologic approach. Theenvironment is not a world outside the economy. Well considered ecologicapproaches and solutions for socio-ecological problems can triggerinnovation and economic success. As architects we have an increasingresponsibility towards sustainability. In this context the use of buildingcost optimization and life cycle cost optimization without compromisingquality will be part of the „Ecological Economy in Architecture”. The goalwill be to create consumer value on several levels. Ecologic architecturalprojects will create economic competitive advantage in conjunction withthe creation of unique selling points. The starting points will be the wellbalancedanalysis and management of economic efficiency, ecological, social and cultural aspects - considering all stakeholders and the wholelifecycle of buildings. Hence current ways of design, decision-making, communication and education must be questioned from all sides.
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spelling doaj.art-e9ec44fc09c14ff09c392dddf93ff4ae2022-12-21T23:35:47ZengEDP SciencesMATEC Web of Conferences2261-236X2019-01-012800300110.1051/matecconf/201928003001matecconf_icsbe2019_03001Architecture, Ecology and Economy: Synergy or Contradiction?Hackel Marcus0Hackel Anne1Prof. Dr.-Ing. Architect, Hochschule Wismar, University of Applied Sciences: Technology, Business and Design, Faculty of Architecture and DesignDipl.-Ing., Beuth University of Applied SciencesEconomy and ecology in architecture are seen by most ascontradictions. On the other hand traditional building concepts andvernacular architecture all over the world use local renewable materialsand building methods as well as designs based on optimizations, traditionsand culture and thus follow an economic and ecologic approach. Theenvironment is not a world outside the economy. Well considered ecologicapproaches and solutions for socio-ecological problems can triggerinnovation and economic success. As architects we have an increasingresponsibility towards sustainability. In this context the use of buildingcost optimization and life cycle cost optimization without compromisingquality will be part of the „Ecological Economy in Architecture”. The goalwill be to create consumer value on several levels. Ecologic architecturalprojects will create economic competitive advantage in conjunction withthe creation of unique selling points. The starting points will be the wellbalancedanalysis and management of economic efficiency, ecological, social and cultural aspects - considering all stakeholders and the wholelifecycle of buildings. Hence current ways of design, decision-making, communication and education must be questioned from all sides.https://www.matec-conferences.org/articles/matecconf/pdf/2019/29/matecconf_icsbe2019_03001.pdfecological economy in architectureenvironmental economicseconomic ecologyarchitectural sustainabilitysustainability marketing4 Cslife cycle cost optimizationunique selling pointcompetitive advantageconsumer valuepush and pullgreen marketing myopia.
spellingShingle Hackel Marcus
Hackel Anne
Architecture, Ecology and Economy: Synergy or Contradiction?
MATEC Web of Conferences
ecological economy in architecture
environmental economics
economic ecology
architectural sustainability
sustainability marketing
4 Cs
life cycle cost optimization
unique selling point
competitive advantage
consumer value
push and pull
green marketing myopia.
title Architecture, Ecology and Economy: Synergy or Contradiction?
title_full Architecture, Ecology and Economy: Synergy or Contradiction?
title_fullStr Architecture, Ecology and Economy: Synergy or Contradiction?
title_full_unstemmed Architecture, Ecology and Economy: Synergy or Contradiction?
title_short Architecture, Ecology and Economy: Synergy or Contradiction?
title_sort architecture ecology and economy synergy or contradiction
topic ecological economy in architecture
environmental economics
economic ecology
architectural sustainability
sustainability marketing
4 Cs
life cycle cost optimization
unique selling point
competitive advantage
consumer value
push and pull
green marketing myopia.
url https://www.matec-conferences.org/articles/matecconf/pdf/2019/29/matecconf_icsbe2019_03001.pdf
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