The Effect of Information Quality and Source Credibility on Information Adoption in Online Communities
Consumers have become much more sensitive to the opinions of others than in the past. Criticism and praise of products based on previous experience are essential for consumers to make decisions. With the increasing spread of the Internet, social media, and mobile phones, traditional word of mouth ha...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2023-02-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | https://nmrj.ui.ac.ir/article_27298_200f4695971c8f63465537067fe01a13.pdf |