Marketing orientation of tour operators on the European travel agency market

Marketing orientation of tour operators on the European travel agency market

The article addresses implementing the marketing concept to the activities of travel agency market entities using the example of tour operators. The issues of the essence of marketing orientation and the stages of its development are presented. Then, theoretical information on the functioning of the...

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Bibliographic Details
Main Author:	Aleksander Panasiuk
Format:	Article
Language:	English
Published:	Military University of Land Forces 2020-12-01
Series:	Scientific Journal of the Military University of Land Forces
Subjects:	marketing marketing orientation travel agency market tour operator
Online Access:	http://zeszyty-naukowe.awl.edu.pl/gicid/01.3001.0014.6067

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