PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP LOYALITAS KONSUMEN PASTA GIGI PEPSODENT PT. UNILEVER

PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP LOYALITAS KONSUMEN PASTA GIGI PEPSODENT PT. UNILEVER

This research was conducted in the city of Denpasar, the sample size used was 120 respondents using non-probability sampling technique particularly purposive sampling. The data collected were processed using multiple linear regression analysis technique. The results showed that tested each variable...

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Bibliographic Details
Main Authors: I Wayan Plong Widiana, Tjok. Gede Raka Sukawati
Format: Article
Language:English
Published: Universitas Udayana 2016-04-01
Series:E-Jurnal Manajemen
Subjects:
Product Quality, Brand Image, Customer Loyalty
Online Access:https://ojs.unud.ac.id/index.php/Manajemen/article/view/17729

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