Platforms and Potency: Democracy and Collective Agency in the Age of Social Media

Attitudes to digital communication technologies since the 1990s have been characterized by waves of optimism and pessimism, as enthusiasts have highlighted their democratic and liberating potentials, while critics have pointed to the socially, politically and psychologically deleterious consequences...

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Main Author: Gilbert Jeremy
Format: Article
Language:English
Published: De Gruyter 2020-12-01
Series:Open Cultural Studies
Subjects:
Online Access:https://doi.org/10.1515/culture-2020-0014
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author Gilbert Jeremy
author_facet Gilbert Jeremy
author_sort Gilbert Jeremy
collection DOAJ
description Attitudes to digital communication technologies since the 1990s have been characterized by waves of optimism and pessimism, as enthusiasts have highlighted their democratic and liberating potentials, while critics have pointed to the socially, politically and psychologically deleterious consequences of unchecked digital capitalism. This paper seeks to develop an analytical framework capable of appreciating and assessing the capacities of such technologies both to genuinely enhance democratic agency, and to become tools through which capitalist power is enhanced with widespread negative consequences. The paper in particular deploys my concept of ‘potent collectivity’ in order to name the type of democratic agency that such media technologies can be seen both to enable and enhance under certain circumstances, and to inhibit under others. It also considers the affective qualities of ‘potent collectivity’, and in particular the utility of a Deleuzo-Spinozan concept of ‘collective joy’ as designating the affective quality typical of ‘potent collectivity’. The paper uses the specific example of left-wing political activism in the UK during the period 2015-17 to illustrate the potential for platform technologies to enable new forms of democratic mobilization, while arguing for an analytical position that eschews any simple celebration of the liberating potential of new technologies; remaining sensitive to the negative features of ‘platform capitalism’.
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spelling doaj.art-ea0a18282c7244e88f32a106c302dc2f2022-12-21T21:49:07ZengDe GruyterOpen Cultural Studies2451-34742020-12-014115416810.1515/culture-2020-0014culture-2020-0014Platforms and Potency: Democracy and Collective Agency in the Age of Social MediaGilbert Jeremy0University of East London, London, United KingdomAttitudes to digital communication technologies since the 1990s have been characterized by waves of optimism and pessimism, as enthusiasts have highlighted their democratic and liberating potentials, while critics have pointed to the socially, politically and psychologically deleterious consequences of unchecked digital capitalism. This paper seeks to develop an analytical framework capable of appreciating and assessing the capacities of such technologies both to genuinely enhance democratic agency, and to become tools through which capitalist power is enhanced with widespread negative consequences. The paper in particular deploys my concept of ‘potent collectivity’ in order to name the type of democratic agency that such media technologies can be seen both to enable and enhance under certain circumstances, and to inhibit under others. It also considers the affective qualities of ‘potent collectivity’, and in particular the utility of a Deleuzo-Spinozan concept of ‘collective joy’ as designating the affective quality typical of ‘potent collectivity’. The paper uses the specific example of left-wing political activism in the UK during the period 2015-17 to illustrate the potential for platform technologies to enable new forms of democratic mobilization, while arguing for an analytical position that eschews any simple celebration of the liberating potential of new technologies; remaining sensitive to the negative features of ‘platform capitalism’.https://doi.org/10.1515/culture-2020-0014platform capitalismdemocracysocial mediaaffectcollectivityagencysurveillance capitalismactivism
spellingShingle Gilbert Jeremy
Platforms and Potency: Democracy and Collective Agency in the Age of Social Media
Open Cultural Studies
platform capitalism
democracy
social media
affect
collectivity
agency
surveillance capitalism
activism
title Platforms and Potency: Democracy and Collective Agency in the Age of Social Media
title_full Platforms and Potency: Democracy and Collective Agency in the Age of Social Media
title_fullStr Platforms and Potency: Democracy and Collective Agency in the Age of Social Media
title_full_unstemmed Platforms and Potency: Democracy and Collective Agency in the Age of Social Media
title_short Platforms and Potency: Democracy and Collective Agency in the Age of Social Media
title_sort platforms and potency democracy and collective agency in the age of social media
topic platform capitalism
democracy
social media
affect
collectivity
agency
surveillance capitalism
activism
url https://doi.org/10.1515/culture-2020-0014
work_keys_str_mv AT gilbertjeremy platformsandpotencydemocracyandcollectiveagencyintheageofsocialmedia