LE MARCHE AUTOMOBILE : INNOVATION ET FUTURES TENDANCES, CAS DE LA VOITURE CONNECTEE DE RENAULT
The automotive industry is one of the most influenced industries by technological progress. From production to marketing, manufacturers are instantly getting the originality and performance of their ranges from the technology, available until today. In this article, we will only discuss the technolo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
CHAKOR Abdellatif
2019-07-01
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| Series: | Revue Internationale du Marketing et Management Stratégique |
| Subjects: | |
| Online Access: | http://revue-rimms.org/wp-content/uploads/2019/07/ARTICLE-2-SDMOU-2.pdf |
| _version_ | 1818319341729349632 |
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| author | SIDMOU HASNA MAANINOU AMAL |
| author_facet | SIDMOU HASNA MAANINOU AMAL |
| author_sort | SIDMOU HASNA |
| collection | DOAJ |
| description | The automotive industry is one of the most influenced industries by technological progress. From production to marketing, manufacturers are instantly getting the originality and performance of their ranges from the technology, available until today. In this article, we will only discuss the technology used to improve the connectivity of the vehicle, which undoubtedly enhances its overall performance. To this end, we will first show how the sector was upset by digitalization, to offer in turn a trend product that follows the evolution of the market: A connected car. Then, we will put in the spotlight, the experience of the Renault brand with the technological equipment of its cars. To refine further and understand the "connectivity of vehicles" approach to the market, we chose the analysis of two recent studies by Deloitte. The results of these studies will serve as a benchmark and a reference for verifying, through a matrix, the degree to which Renault meets the market demand for the connected car. |
| first_indexed | 2024-12-13T10:07:35Z |
| format | Article |
| id | doaj.art-ea0f5d089a0345608059dec286f9f19c |
| institution | Directory Open Access Journal |
| issn | 2665-7341 2665-7341 |
| language | English |
| last_indexed | 2024-12-13T10:07:35Z |
| publishDate | 2019-07-01 |
| publisher | CHAKOR Abdellatif |
| record_format | Article |
| series | Revue Internationale du Marketing et Management Stratégique |
| spelling | doaj.art-ea0f5d089a0345608059dec286f9f19c2022-12-21T23:51:31ZengCHAKOR AbdellatifRevue Internationale du Marketing et Management Stratégique2665-73412665-73412019-07-0112254710.5281/zenodo.3524550LE MARCHE AUTOMOBILE : INNOVATION ET FUTURES TENDANCES, CAS DE LA VOITURE CONNECTEE DE RENAULTSIDMOU HASNA0MAANINOU AMAL1Doctorant en sciences économiques et gestion à la Faculté des Sciences Juridiques, Economiques et Sociales-Souissi, Université Mohamed V de Rabat, MarocProfesseur de l'enseignement supérieur à la Faculté des Sciences juridiques, économiques et sociales‐Souissi, Université Mohammed V de Rabat, MarocThe automotive industry is one of the most influenced industries by technological progress. From production to marketing, manufacturers are instantly getting the originality and performance of their ranges from the technology, available until today. In this article, we will only discuss the technology used to improve the connectivity of the vehicle, which undoubtedly enhances its overall performance. To this end, we will first show how the sector was upset by digitalization, to offer in turn a trend product that follows the evolution of the market: A connected car. Then, we will put in the spotlight, the experience of the Renault brand with the technological equipment of its cars. To refine further and understand the "connectivity of vehicles" approach to the market, we chose the analysis of two recent studies by Deloitte. The results of these studies will serve as a benchmark and a reference for verifying, through a matrix, the degree to which Renault meets the market demand for the connected car.http://revue-rimms.org/wp-content/uploads/2019/07/ARTICLE-2-SDMOU-2.pdfconnected carautomotiverenaultdigitalizationautomotive market |
| spellingShingle | SIDMOU HASNA MAANINOU AMAL LE MARCHE AUTOMOBILE : INNOVATION ET FUTURES TENDANCES, CAS DE LA VOITURE CONNECTEE DE RENAULT Revue Internationale du Marketing et Management Stratégique connected car automotive renault digitalization automotive market |
| title | LE MARCHE AUTOMOBILE : INNOVATION ET FUTURES TENDANCES, CAS DE LA VOITURE CONNECTEE DE RENAULT |
| title_full | LE MARCHE AUTOMOBILE : INNOVATION ET FUTURES TENDANCES, CAS DE LA VOITURE CONNECTEE DE RENAULT |
| title_fullStr | LE MARCHE AUTOMOBILE : INNOVATION ET FUTURES TENDANCES, CAS DE LA VOITURE CONNECTEE DE RENAULT |
| title_full_unstemmed | LE MARCHE AUTOMOBILE : INNOVATION ET FUTURES TENDANCES, CAS DE LA VOITURE CONNECTEE DE RENAULT |
| title_short | LE MARCHE AUTOMOBILE : INNOVATION ET FUTURES TENDANCES, CAS DE LA VOITURE CONNECTEE DE RENAULT |
| title_sort | le marche automobile innovation et futures tendances cas de la voiture connectee de renault |
| topic | connected car automotive renault digitalization automotive market |
| url | http://revue-rimms.org/wp-content/uploads/2019/07/ARTICLE-2-SDMOU-2.pdf |
| work_keys_str_mv | AT sidmouhasna lemarcheautomobileinnovationetfuturestendancescasdelavoitureconnecteederenault AT maaninouamal lemarcheautomobileinnovationetfuturestendancescasdelavoitureconnecteederenault |