Digital Socialism Beyond the Digital Social: Confronting Communicative Capitalism with Ethics of Care

This paper analyses the role of the “social” in communicative capitalism. It shows how the digital social is situated in the context of ideology, exploitation, and alienation. Based on the ethics of care, the essay outlines foundations of an alternative concept and reality of the social in digital s...

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Main Author: Donatella Della Ratta
Format: Article
Language:English
Published: Paderborn University: Media Systems and Media Organisation Research Group 2020-01-01
Series:tripleC: Communication, Capitalism & Critique
Subjects:
Online Access:https://www.triple-c.at/index.php/tripleC/article/view/1145
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author Donatella Della Ratta
author_facet Donatella Della Ratta
author_sort Donatella Della Ratta
collection DOAJ
description This paper analyses the role of the “social” in communicative capitalism. It shows how the digital social is situated in the context of ideology, exploitation, and alienation. Based on the ethics of care, the essay outlines foundations of an alternative concept and reality of the social in digital socialism. It borrows the key concept of “care” from feminist theory and ethics and uses it to explore alternative paths to rethink “digital socialism” in the age of social media ubiquity and the pervasiveness of communicative capitalism. We need imaginative efforts to think beyond “capitalist realism” as a “pervasive atmosphere” (Fisher 2009, 16) that impacts not just the economy and cultural production, but also the domain of the ideas to the extent that it seems “impossible even to imagine a coherent alternative to it” (Fisher 2009, 2).
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spelling doaj.art-ea10a96dd34347a28dbb34a43c8027002023-09-02T17:09:34ZengPaderborn University: Media Systems and Media Organisation Research GrouptripleC: Communication, Capitalism & Critique1726-670X1726-670X2020-01-0118110111510.31269/triplec.v18i1.11451145Digital Socialism Beyond the Digital Social: Confronting Communicative Capitalism with Ethics of CareDonatella Della Ratta0John Cabot UniversityThis paper analyses the role of the “social” in communicative capitalism. It shows how the digital social is situated in the context of ideology, exploitation, and alienation. Based on the ethics of care, the essay outlines foundations of an alternative concept and reality of the social in digital socialism. It borrows the key concept of “care” from feminist theory and ethics and uses it to explore alternative paths to rethink “digital socialism” in the age of social media ubiquity and the pervasiveness of communicative capitalism. We need imaginative efforts to think beyond “capitalist realism” as a “pervasive atmosphere” (Fisher 2009, 16) that impacts not just the economy and cultural production, but also the domain of the ideas to the extent that it seems “impossible even to imagine a coherent alternative to it” (Fisher 2009, 2).https://www.triple-c.at/index.php/tripleC/article/view/1145digital socialismcommunicative capitalismsocial mediacare economyfeminist theoryethics of care
spellingShingle Donatella Della Ratta
Digital Socialism Beyond the Digital Social: Confronting Communicative Capitalism with Ethics of Care
tripleC: Communication, Capitalism & Critique
digital socialism
communicative capitalism
social media
care economy
feminist theory
ethics of care
title Digital Socialism Beyond the Digital Social: Confronting Communicative Capitalism with Ethics of Care
title_full Digital Socialism Beyond the Digital Social: Confronting Communicative Capitalism with Ethics of Care
title_fullStr Digital Socialism Beyond the Digital Social: Confronting Communicative Capitalism with Ethics of Care
title_full_unstemmed Digital Socialism Beyond the Digital Social: Confronting Communicative Capitalism with Ethics of Care
title_short Digital Socialism Beyond the Digital Social: Confronting Communicative Capitalism with Ethics of Care
title_sort digital socialism beyond the digital social confronting communicative capitalism with ethics of care
topic digital socialism
communicative capitalism
social media
care economy
feminist theory
ethics of care
url https://www.triple-c.at/index.php/tripleC/article/view/1145
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