| Summary: | The stagnation of the economy has increased competition and uncertainty in the industrial sector.
Trends such as the increase in the proliferation of the variety of products and the requirement for
customization of products has contributed to difficulties in forecasting demand, due to increased uncertainty
of demand for final products. In this new competitive environment, it is no longer possible to
use the traditional “one size fits all” supply chain process, with unique policies for all products because
this practice can lead to significant profitability losses due to the increase in stock levels and lost sales.
However, research on supply chains has given relatively little attention to the need to use different,
segmented supply chain strategies as well as to develop and manage these multiple supply chains
strategies simultaneously. Thus, this paper aims to present an approach for selecting a portfolio of
postponement strategies based on segmentation of supply chain, based on analysis of the demand
profile (volume-variety analysis) and a tool to assist in the selection of postponement strategies driven
by the customer-product sector and their respective propositions of value.
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