Buying your way in: Brazil’s biggest football club internationalization strategy
Abstract Currently, most successful football clubs are global brands, but mostly from developed regions. This teaching case concerns an emerging market football club wanting to become a global brand. Flamengo, a Brazilian football club with a long history and tradition in football, not to mention a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Getulio Vargas, Escola Brasileira de Administração Pública e de Empresas
2023-11-01
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| Series: | Cadernos EBAPE.BR |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1679-39512023000500801&tlng=en |
| _version_ | 1827698735515172864 |
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| author | CLARICE SECCHES KOGUT JOÃO VITOR FERNANDES CARVALHO |
| author_facet | CLARICE SECCHES KOGUT JOÃO VITOR FERNANDES CARVALHO |
| author_sort | CLARICE SECCHES KOGUT |
| collection | DOAJ |
| description | Abstract Currently, most successful football clubs are global brands, but mostly from developed regions. This teaching case concerns an emerging market football club wanting to become a global brand. Flamengo, a Brazilian football club with a long history and tradition in football, not to mention a large fanbase, was one of the powerhouses of Brazilian football and felt ready to take the next step. But how could they become a global brand when they are not part of a major global league? How and where should they begin? With these discussion questions as background, students will learn about two important internationalization theories: the Eclectic Paradigm and the Network Approach. |
| first_indexed | 2024-03-10T13:35:20Z |
| format | Article |
| id | doaj.art-ea1d073d843247ffa26755a39f948d82 |
| institution | Directory Open Access Journal |
| issn | 1679-3951 |
| language | English |
| last_indexed | 2024-03-10T13:35:20Z |
| publishDate | 2023-11-01 |
| publisher | Fundação Getulio Vargas, Escola Brasileira de Administração Pública e de Empresas |
| record_format | Article |
| series | Cadernos EBAPE.BR |
| spelling | doaj.art-ea1d073d843247ffa26755a39f948d822023-11-21T07:40:24ZengFundação Getulio Vargas, Escola Brasileira de Administração Pública e de EmpresasCadernos EBAPE.BR1679-39512023-11-0121510.1590/1679-395120220249xBuying your way in: Brazil’s biggest football club internationalization strategyCLARICE SECCHES KOGUThttps://orcid.org/0000-0002-4760-654XJOÃO VITOR FERNANDES CARVALHOhttps://orcid.org/0000-0001-7178-5552Abstract Currently, most successful football clubs are global brands, but mostly from developed regions. This teaching case concerns an emerging market football club wanting to become a global brand. Flamengo, a Brazilian football club with a long history and tradition in football, not to mention a large fanbase, was one of the powerhouses of Brazilian football and felt ready to take the next step. But how could they become a global brand when they are not part of a major global league? How and where should they begin? With these discussion questions as background, students will learn about two important internationalization theories: the Eclectic Paradigm and the Network Approach.http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1679-39512023000500801&tlng=enInternationalizationInternalizationFootballNetworksTeaching case |
| spellingShingle | CLARICE SECCHES KOGUT JOÃO VITOR FERNANDES CARVALHO Buying your way in: Brazil’s biggest football club internationalization strategy Cadernos EBAPE.BR Internationalization Internalization Football Networks Teaching case |
| title | Buying your way in: Brazil’s biggest football club internationalization strategy |
| title_full | Buying your way in: Brazil’s biggest football club internationalization strategy |
| title_fullStr | Buying your way in: Brazil’s biggest football club internationalization strategy |
| title_full_unstemmed | Buying your way in: Brazil’s biggest football club internationalization strategy |
| title_short | Buying your way in: Brazil’s biggest football club internationalization strategy |
| title_sort | buying your way in brazil s biggest football club internationalization strategy |
| topic | Internationalization Internalization Football Networks Teaching case |
| url | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1679-39512023000500801&tlng=en |
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