Buying your way in: Brazil’s biggest football club internationalization strategy

Buying your way in: Brazil’s biggest football club internationalization strategy

Abstract Currently, most successful football clubs are global brands, but mostly from developed regions. This teaching case concerns an emerging market football club wanting to become a global brand. Flamengo, a Brazilian football club with a long history and tradition in football, not to mention a...

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Bibliographic Details
Main Authors: CLARICE SECCHES KOGUT, JOÃO VITOR FERNANDES CARVALHO
Format: Article
Language:English
Published: Fundação Getulio Vargas, Escola Brasileira de Administração Pública e de Empresas 2023-11-01
Series:Cadernos EBAPE.BR
Subjects:
Internationalization
Internalization
Football
Networks
Teaching case
Online Access:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1679-39512023000500801&tlng=en

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