The influence of key success factors on business growth for tourism business along Thailand’s Andaman coast: moderating role of location
Purpose – This research aimed to examine the influences of key success factors on business growth. Additionally, it aimed to examine the moderating role of the location of the tourism enterprise. Design – Multiple regression was used and a variable selection tool was employed to test a statistic...
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| Format: | Article |
| Language: | English |
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Faculty of tourism and hospitality management
2023-04-01
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| Series: | Tourism and Hospitality Management |
| Subjects: | |
| Online Access: | https://thm.fthm.hr/images/issues/vol29no2/4_Thaothampitak_Wongsuwatt_Choibamroong |
| _version_ | 1797794596264083456 |
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| author | Wipada Thaothampitak Sippavit WongsuwattSUWATT Therdchai Choibamroong |
| author_facet | Wipada Thaothampitak Sippavit WongsuwattSUWATT Therdchai Choibamroong |
| author_sort | Wipada Thaothampitak |
| collection | DOAJ |
| description | Purpose – This research aimed to examine the influences of key success factors on business
growth. Additionally, it aimed to examine the moderating role of the location of the tourism
enterprise.
Design – Multiple regression was used and a variable selection tool was employed to test a
statistical model both for the aggregate and in the context of individual provinces.
Methodology – Quantitative research methods were used in this research.
Approach – The convenience sampling method was used. Data was collected from fourhundred and nineteen tourism enterprises along the Andaman Coast in Thailand using online
and in-person questionnaires.
Findings – The results showed a positive influence of some dimensions of key success factors
on business growth during the pandemic crisis COVID -19. In addition, the results showed
that business location played a positive moderating role.
Originality of the research – Key success factors are important concepts for business models
to improve and increase the growth of a company. However, there are few studies that
attempt to find out the key success factors in the context of tourism businesses that have been
significantly affected by the COVID -19 pandemic. Therefore, this research aims to fill a gap
in academic and practical discussions and implications. |
| first_indexed | 2024-03-13T03:04:12Z |
| format | Article |
| id | doaj.art-ea39f074305c49f48b41e598e1dc30aa |
| institution | Directory Open Access Journal |
| issn | 1330-7533 1847-3377 |
| language | English |
| last_indexed | 2024-03-13T03:04:12Z |
| publishDate | 2023-04-01 |
| publisher | Faculty of tourism and hospitality management |
| record_format | Article |
| series | Tourism and Hospitality Management |
| spelling | doaj.art-ea39f074305c49f48b41e598e1dc30aa2023-06-27T08:56:06ZengFaculty of tourism and hospitality managementTourism and Hospitality Management1330-75331847-33772023-04-0129219720810.20867/thm.29.2.4The influence of key success factors on business growth for tourism business along Thailand’s Andaman coast: moderating role of locationWipada Thaothampitak0https://orcid.org/0009-0008-2099-6964Sippavit WongsuwattSUWATT1https://orcid.org/0009-0003-5344-6911Therdchai Choibamroong2https://orcid.org/0000-0002-4734-5845Prince of Songkla University, Trang Campus Faculty of Commerce and Management 102 Moo 6, Kuan Pring, Mueang, Trang, ThailandPrince of Songkla University, Trang Campus Faculty of Commerce and Management 102 Moo 6, Kuan Pring, Mueang, Trang, ThailandNational Institute of Development Administration Graduate School of Tourism Management 148 Moo 3, Khlong Chan, Bang Kapi, Bangkok, ThailandPurpose – This research aimed to examine the influences of key success factors on business growth. Additionally, it aimed to examine the moderating role of the location of the tourism enterprise. Design – Multiple regression was used and a variable selection tool was employed to test a statistical model both for the aggregate and in the context of individual provinces. Methodology – Quantitative research methods were used in this research. Approach – The convenience sampling method was used. Data was collected from fourhundred and nineteen tourism enterprises along the Andaman Coast in Thailand using online and in-person questionnaires. Findings – The results showed a positive influence of some dimensions of key success factors on business growth during the pandemic crisis COVID -19. In addition, the results showed that business location played a positive moderating role. Originality of the research – Key success factors are important concepts for business models to improve and increase the growth of a company. However, there are few studies that attempt to find out the key success factors in the context of tourism businesses that have been significantly affected by the COVID -19 pandemic. Therefore, this research aims to fill a gap in academic and practical discussions and implications.https://thm.fthm.hr/images/issues/vol29no2/4_Thaothampitak_Wongsuwatt_Choibamroongandaman coastbusinessentrepreneurgrowthkey success factortourism |
| spellingShingle | Wipada Thaothampitak Sippavit WongsuwattSUWATT Therdchai Choibamroong The influence of key success factors on business growth for tourism business along Thailand’s Andaman coast: moderating role of location Tourism and Hospitality Management andaman coast business entrepreneur growth key success factor tourism |
| title | The influence of key success factors on business growth for tourism business along Thailand’s Andaman coast: moderating role of location |
| title_full | The influence of key success factors on business growth for tourism business along Thailand’s Andaman coast: moderating role of location |
| title_fullStr | The influence of key success factors on business growth for tourism business along Thailand’s Andaman coast: moderating role of location |
| title_full_unstemmed | The influence of key success factors on business growth for tourism business along Thailand’s Andaman coast: moderating role of location |
| title_short | The influence of key success factors on business growth for tourism business along Thailand’s Andaman coast: moderating role of location |
| title_sort | influence of key success factors on business growth for tourism business along thailand s andaman coast moderating role of location |
| topic | andaman coast business entrepreneur growth key success factor tourism |
| url | https://thm.fthm.hr/images/issues/vol29no2/4_Thaothampitak_Wongsuwatt_Choibamroong |
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