Four-step approach to idea management sequencing: redefining or reinventing values in a business model

Four-step approach to idea management sequencing: redefining or reinventing values in a business model

Abstract The purpose of this paper is to create and test an idea management sequence framework to reinvent or redefine the value proposition. Idea management with sequencing activities must be considered as a systematic managerial process and should not be confused with the occasional result of an i...

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Bibliographic Details
Main Authors: Elina Mikelsone, Inga Uvarova, Jean-Pierre Segers
Format: Article
Language:English
Published: SpringerOpen 2022-09-01
Series:Journal of Innovation and Entrepreneurship
Subjects:
Idea management
Sequencing
Business model
Value proposition
Ideation
Design thinking
Online Access:https://doi.org/10.1186/s13731-022-00236-1

Internet

https://doi.org/10.1186/s13731-022-00236-1

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