Four-step approach to idea management sequencing: redefining or reinventing values in a business model
Abstract The purpose of this paper is to create and test an idea management sequence framework to reinvent or redefine the value proposition. Idea management with sequencing activities must be considered as a systematic managerial process and should not be confused with the occasional result of an i...
Main Authors: | Elina Mikelsone, Inga Uvarova, Jean-Pierre Segers |
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Format: | Article |
Language: | English |
Published: |
SpringerOpen
2022-09-01
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Series: | Journal of Innovation and Entrepreneurship |
Subjects: | |
Online Access: | https://doi.org/10.1186/s13731-022-00236-1 |
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