Identifying the Characteristics of Librarians in Branding Iranian Libraries and Medical Information Centers: A Qualitative Study
Introduction: Human resource management in libraries and medical information centers can play an important role in the branding process, which has received less attention so far. This study endeavored to identify the characteristics and role of librarians, as an important pillar of human resources,...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Vesnu Publications
2021-03-01
|
| Series: | مدیریت اطلاعات سلامت |
| Subjects: | |
| Online Access: | http://him.mui.ac.ir/index.php/him/article/view/4243 |
| _version_ | 1819292687584460800 |
|---|---|
| author | Zahra Sefaei Abdolrasoul Khosravi Reza Rajabali-Begloo |
| author_facet | Zahra Sefaei Abdolrasoul Khosravi Reza Rajabali-Begloo |
| author_sort | Zahra Sefaei |
| collection | DOAJ |
| description | Introduction: Human resource management in libraries and medical information centers can play an important role in the branding process, which has received less attention so far. This study endeavored to identify the characteristics and role of librarians, as an important pillar of human resources, in branding Iranian medical libraries and information centers.
Methods: This applied study employed qualitative content analysis method. The data were collected through semi-structured interviews with a purposeful sample of 14 managers of Iranian libraries and medical information centers.
Results: Three major concepts, including cognitive, professional, and communication skills, 8 components and 28 codes related to the role and characteristics of librarians in branding libraries and medical information centers were identified.
Conclusion: The managers of libraries and medical information centers should have sufficient sensitivity and planning to attract, select, and trigger librarians towards branding. |
| first_indexed | 2024-12-24T03:58:30Z |
| format | Article |
| id | doaj.art-ea661af8b0fc493080f06e9810c02ac4 |
| institution | Directory Open Access Journal |
| issn | 1735-7853 1735-9813 |
| language | fas |
| last_indexed | 2024-12-24T03:58:30Z |
| publishDate | 2021-03-01 |
| publisher | Vesnu Publications |
| record_format | Article |
| series | مدیریت اطلاعات سلامت |
| spelling | doaj.art-ea661af8b0fc493080f06e9810c02ac42022-12-21T17:16:23ZfasVesnu Publicationsمدیریت اطلاعات سلامت1735-78531735-98132021-03-0117630230810.22122/him.v17i6.42431108Identifying the Characteristics of Librarians in Branding Iranian Libraries and Medical Information Centers: A Qualitative StudyZahra Sefaei0Abdolrasoul Khosravi1Reza Rajabali-Begloo2PhD Student, Knowledge and Information Science, Department of Knowledge and Information Science, Science and Research Branch, Islamic Azad University, Tehran, IranAssociate Professor, Medical Library and Information Sciences, Department of Medical Library, School of Paramedical Sciences, Bushehr University of Medical Sciences, Bushehr, IranAssistant Professor, Knowledge and Information Science, Iranian Research Institute for Information Science and Technology (IranDoc), Tehran, IranIntroduction: Human resource management in libraries and medical information centers can play an important role in the branding process, which has received less attention so far. This study endeavored to identify the characteristics and role of librarians, as an important pillar of human resources, in branding Iranian medical libraries and information centers. Methods: This applied study employed qualitative content analysis method. The data were collected through semi-structured interviews with a purposeful sample of 14 managers of Iranian libraries and medical information centers. Results: Three major concepts, including cognitive, professional, and communication skills, 8 components and 28 codes related to the role and characteristics of librarians in branding libraries and medical information centers were identified. Conclusion: The managers of libraries and medical information centers should have sufficient sensitivity and planning to attract, select, and trigger librarians towards branding.http://him.mui.ac.ir/index.php/him/article/view/4243medical librariesinformation centersiran |
| spellingShingle | Zahra Sefaei Abdolrasoul Khosravi Reza Rajabali-Begloo Identifying the Characteristics of Librarians in Branding Iranian Libraries and Medical Information Centers: A Qualitative Study مدیریت اطلاعات سلامت medical libraries information centers iran |
| title | Identifying the Characteristics of Librarians in Branding Iranian Libraries and Medical Information Centers: A Qualitative Study |
| title_full | Identifying the Characteristics of Librarians in Branding Iranian Libraries and Medical Information Centers: A Qualitative Study |
| title_fullStr | Identifying the Characteristics of Librarians in Branding Iranian Libraries and Medical Information Centers: A Qualitative Study |
| title_full_unstemmed | Identifying the Characteristics of Librarians in Branding Iranian Libraries and Medical Information Centers: A Qualitative Study |
| title_short | Identifying the Characteristics of Librarians in Branding Iranian Libraries and Medical Information Centers: A Qualitative Study |
| title_sort | identifying the characteristics of librarians in branding iranian libraries and medical information centers a qualitative study |
| topic | medical libraries information centers iran |
| url | http://him.mui.ac.ir/index.php/him/article/view/4243 |
| work_keys_str_mv | AT zahrasefaei identifyingthecharacteristicsoflibrariansinbrandingiranianlibrariesandmedicalinformationcentersaqualitativestudy AT abdolrasoulkhosravi identifyingthecharacteristicsoflibrariansinbrandingiranianlibrariesandmedicalinformationcentersaqualitativestudy AT rezarajabalibegloo identifyingthecharacteristicsoflibrariansinbrandingiranianlibrariesandmedicalinformationcentersaqualitativestudy |