The Impact of Hotel Customer Engagement and Service Evaluation on Customer Behavior Intention: The Mediating Effect of Brand Trust

The Impact of Hotel Customer Engagement and Service Evaluation on Customer Behavior Intention: The Mediating Effect of Brand Trust

Because of the COVID-19, the tourism industry has been greatly affected, especially the occupancy rate of hotel companies. This study analyzes the effects of customer engagement and service evaluation on brand trust and customer behavioral intention based on 437 valid questionnaires from Chinese eco...

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Bibliographic Details
Main Authors: Xi Chen, Yifan Wang, Xujie Lyu, Jinlong Zhang
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-04-01
Series:Frontiers in Psychology
Subjects:
service quality
brand trust
customer’s intention
hotel
customer engagement (CE)
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.852336/full

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