The Basic Challenge in EU Countries Promotion Strategy in Exporting Commercial Services
The global financial and economic crisis which started in 2007 had a considerable impact onthe international exchange of goods and services and on the intensity of global financial flows andbusiness activity. Starting with 2010, the EU-27 economy returned to its previous trend of progressivelymore i...
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| Format: | Article |
| Language: | English |
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Danubius University
2012-05-01
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| Series: | EIRP Proceedings |
| Subjects: | |
| Online Access: | http://www.proceedings.univ-danubius.ro/index.php/eirp/article/view/1247/1222 |
| _version_ | 1811214107138850816 |
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| author | Octavian-Liviu Olaru Livia –Irina Olaru |
| author_facet | Octavian-Liviu Olaru Livia –Irina Olaru |
| author_sort | Octavian-Liviu Olaru |
| collection | DOAJ |
| description | The global financial and economic crisis which started in 2007 had a considerable impact onthe international exchange of goods and services and on the intensity of global financial flows andbusiness activity. Starting with 2010, the EU-27 economy returned to its previous trend of progressivelymore integration with the international economy in terms of its level of credits and debits relative togross domestic product (GDP), having experienced a reversal in 2009. The average value of EU-27 tradeflows of goods corresponded to 11.6 % of GDP in 2010, up from 9.8 % the previous year. The level oftrade integration of services rose to 4.0 % of GDP in 2010, up from 3.9 % in 2008 and 3.8 % in 2009.The basic challenge in EU countries promotion strategy in exporting a commercial service is to convincea foreigner to try a service that does not exist yet. The foreigners have to believe that the service will beof good quality and will meet their needs. Usually the foreigner forms that belief based onrecommendations, referrals, or somehow seeing the service provider in action. There are also severalroles that trade promotion activities can play in building that belief or credibility. A national TPO needsto find or reinforce some special quality that its country has so that when potential customers hear abouta service supplier from this country, their first response is, “Oh yes, I’ve heard good things aboutservices from your country.” |
| first_indexed | 2024-04-12T05:57:45Z |
| format | Article |
| id | doaj.art-ea74a83a02db4b31950f912d79c8308c |
| institution | Directory Open Access Journal |
| issn | 2067-9211 2069-9344 |
| language | English |
| last_indexed | 2024-04-12T05:57:45Z |
| publishDate | 2012-05-01 |
| publisher | Danubius University |
| record_format | Article |
| series | EIRP Proceedings |
| spelling | doaj.art-ea74a83a02db4b31950f912d79c8308c2022-12-22T03:45:07ZengDanubius UniversityEIRP Proceedings2067-92112069-93442012-05-0171551557The Basic Challenge in EU Countries Promotion Strategy in Exporting Commercial ServicesOctavian-Liviu OlaruLivia –Irina OlaruThe global financial and economic crisis which started in 2007 had a considerable impact onthe international exchange of goods and services and on the intensity of global financial flows andbusiness activity. Starting with 2010, the EU-27 economy returned to its previous trend of progressivelymore integration with the international economy in terms of its level of credits and debits relative togross domestic product (GDP), having experienced a reversal in 2009. The average value of EU-27 tradeflows of goods corresponded to 11.6 % of GDP in 2010, up from 9.8 % the previous year. The level oftrade integration of services rose to 4.0 % of GDP in 2010, up from 3.9 % in 2008 and 3.8 % in 2009.The basic challenge in EU countries promotion strategy in exporting a commercial service is to convincea foreigner to try a service that does not exist yet. The foreigners have to believe that the service will beof good quality and will meet their needs. Usually the foreigner forms that belief based onrecommendations, referrals, or somehow seeing the service provider in action. There are also severalroles that trade promotion activities can play in building that belief or credibility. A national TPO needsto find or reinforce some special quality that its country has so that when potential customers hear abouta service supplier from this country, their first response is, “Oh yes, I’ve heard good things aboutservices from your country.”http://www.proceedings.univ-danubius.ro/index.php/eirp/article/view/1247/1222EU-27commercial servicesforeign trade promotionTPOefficiency |
| spellingShingle | Octavian-Liviu Olaru Livia –Irina Olaru The Basic Challenge in EU Countries Promotion Strategy in Exporting Commercial Services EIRP Proceedings EU-27 commercial services foreign trade promotion TPO efficiency |
| title | The Basic Challenge in EU Countries Promotion Strategy in Exporting Commercial Services |
| title_full | The Basic Challenge in EU Countries Promotion Strategy in Exporting Commercial Services |
| title_fullStr | The Basic Challenge in EU Countries Promotion Strategy in Exporting Commercial Services |
| title_full_unstemmed | The Basic Challenge in EU Countries Promotion Strategy in Exporting Commercial Services |
| title_short | The Basic Challenge in EU Countries Promotion Strategy in Exporting Commercial Services |
| title_sort | basic challenge in eu countries promotion strategy in exporting commercial services |
| topic | EU-27 commercial services foreign trade promotion TPO efficiency |
| url | http://www.proceedings.univ-danubius.ro/index.php/eirp/article/view/1247/1222 |
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