EMOSI KONSUMEN DALAM MENDUKUNG KEPUASAN PEMBELIAN SECARA ONLINE DI MASA PANDEMI COVID 19

Emotions are things that cannot be measured from human behavior, because every human being must have emotions, both negative emotions and emotions. At this time, many considerations are made when buying an item, one of which is the emotional factor. Consumer emotions have become unstable due to the...

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Bibliographic Details
Main Authors: Lesy Cornella, Dedi Rianto Rahadi
Format: Article
Language:Indonesian
Published: Institut Teknologi dan Bisnis Asia Malang 2020-12-01
Series:Jurnal Manajemen dan Profesional
Online Access:https://jurnal.stie.asia.ac.id/index.php/jpro/article/view/298