THE IMPACT OF FOOD VISUAL AESTHETICS ON CONSUMER PERCEPTION OF A HEALTHY AND TASTY MEAL IN THE HOSPITALITY AND TOURISM INDUSTRY
The visual appearance of food is an important attribute when people choose food. This paper aims to examine the impact of visual aesthetics on the consumer’s perception of a healthy and tasty meal. The paper consists of two empirical researches, which includes survey and experimental research. The...
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| Format: | Article |
| Language: | English |
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Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
2023-10-01
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| Series: | Ekonomika Poljoprivrede (1979) |
| Subjects: | |
| Online Access: | https://www.ea.bg.ac.rs/index.php/EA/article/view/2150 |
| _version_ | 1797668142553497600 |
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| author | Ljubica Janjić Sonja Vujović Ivica Zdravković Dragana Ilić |
| author_facet | Ljubica Janjić Sonja Vujović Ivica Zdravković Dragana Ilić |
| author_sort | Ljubica Janjić |
| collection | DOAJ |
| description |
The visual appearance of food is an important attribute when people choose food. This paper aims to examine the impact of visual aesthetics on the consumer’s perception of a healthy and tasty meal. The paper consists of two empirical researches, which includes survey and experimental research. The survey results indicate the connection between the visual appearance of meals and the consumer’s perception of health and tasty meals. The experimental research compare consumer expectations about the meal taste based on its visual appearance, and actual consumer experience after tasting that meal. The results show that there are differences in consumer expectations, based on visual aesthetics and they should assist the hospitality and tourism business from acknowledging how the visual aesthetics of food can influence consumers’ food choice decisions. This can be an effective technique for hospitality and tourism companies in attracting consumers and increasing their loyalty.
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| first_indexed | 2024-03-11T20:24:47Z |
| format | Article |
| id | doaj.art-ea77f6145c694876bc7883cef52f797e |
| institution | Directory Open Access Journal |
| issn | 0352-3462 2334-8453 |
| language | English |
| last_indexed | 2024-03-11T20:24:47Z |
| publishDate | 2023-10-01 |
| publisher | Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt |
| record_format | Article |
| series | Ekonomika Poljoprivrede (1979) |
| spelling | doaj.art-ea77f6145c694876bc7883cef52f797e2023-10-02T19:46:14ZengNaučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, BukureštEkonomika Poljoprivrede (1979)0352-34622334-84532023-10-0170310.59267/ekoPolj2303689JTHE IMPACT OF FOOD VISUAL AESTHETICS ON CONSUMER PERCEPTION OF A HEALTHY AND TASTY MEAL IN THE HOSPITALITY AND TOURISM INDUSTRY Ljubica Janjić0Sonja Vujović1Ivica Zdravković2Dragana Ilić3Academy of Vocational Studies Southern Serbia, Department of Business Studies LeskovacFaculty of Economics, University of Pristina, with temporary seat in Kosovska MitrovicaDepartment of the Leskovac Business School, Academy of Vocational Studies Southern SerbiaDepartment of the Leskovac Business School, Academy of Vocational Studies Southern Serbia The visual appearance of food is an important attribute when people choose food. This paper aims to examine the impact of visual aesthetics on the consumer’s perception of a healthy and tasty meal. The paper consists of two empirical researches, which includes survey and experimental research. The survey results indicate the connection between the visual appearance of meals and the consumer’s perception of health and tasty meals. The experimental research compare consumer expectations about the meal taste based on its visual appearance, and actual consumer experience after tasting that meal. The results show that there are differences in consumer expectations, based on visual aesthetics and they should assist the hospitality and tourism business from acknowledging how the visual aesthetics of food can influence consumers’ food choice decisions. This can be an effective technique for hospitality and tourism companies in attracting consumers and increasing their loyalty. https://www.ea.bg.ac.rs/index.php/EA/article/view/2150consumer perceptionvisual aestheticshealthy mealtasty mealsensory marketinghospitality |
| spellingShingle | Ljubica Janjić Sonja Vujović Ivica Zdravković Dragana Ilić THE IMPACT OF FOOD VISUAL AESTHETICS ON CONSUMER PERCEPTION OF A HEALTHY AND TASTY MEAL IN THE HOSPITALITY AND TOURISM INDUSTRY Ekonomika Poljoprivrede (1979) consumer perception visual aesthetics healthy meal tasty meal sensory marketing hospitality |
| title | THE IMPACT OF FOOD VISUAL AESTHETICS ON CONSUMER PERCEPTION OF A HEALTHY AND TASTY MEAL IN THE HOSPITALITY AND TOURISM INDUSTRY |
| title_full | THE IMPACT OF FOOD VISUAL AESTHETICS ON CONSUMER PERCEPTION OF A HEALTHY AND TASTY MEAL IN THE HOSPITALITY AND TOURISM INDUSTRY |
| title_fullStr | THE IMPACT OF FOOD VISUAL AESTHETICS ON CONSUMER PERCEPTION OF A HEALTHY AND TASTY MEAL IN THE HOSPITALITY AND TOURISM INDUSTRY |
| title_full_unstemmed | THE IMPACT OF FOOD VISUAL AESTHETICS ON CONSUMER PERCEPTION OF A HEALTHY AND TASTY MEAL IN THE HOSPITALITY AND TOURISM INDUSTRY |
| title_short | THE IMPACT OF FOOD VISUAL AESTHETICS ON CONSUMER PERCEPTION OF A HEALTHY AND TASTY MEAL IN THE HOSPITALITY AND TOURISM INDUSTRY |
| title_sort | impact of food visual aesthetics on consumer perception of a healthy and tasty meal in the hospitality and tourism industry |
| topic | consumer perception visual aesthetics healthy meal tasty meal sensory marketing hospitality |
| url | https://www.ea.bg.ac.rs/index.php/EA/article/view/2150 |
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