THE IMPACT OF FOOD VISUAL AESTHETICS ON CONSUMER PERCEPTION OF A HEALTHY AND TASTY MEAL IN THE HOSPITALITY AND TOURISM INDUSTRY
The visual appearance of food is an important attribute when people choose food. This paper aims to examine the impact of visual aesthetics on the consumer’s perception of a healthy and tasty meal. The paper consists of two empirical researches, which includes survey and experimental research. The...
Main Authors: | Ljubica Janjić, Sonja Vujović, Ivica Zdravković, Dragana Ilić |
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Format: | Article |
Language: | English |
Published: |
Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
2023-10-01
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Series: | Ekonomika Poljoprivrede (1979) |
Subjects: | |
Online Access: | https://www.ea.bg.ac.rs/index.php/EA/article/view/2150 |
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