THE IMPACT OF FOOD VISUAL AESTHETICS ON CONSUMER PERCEPTION OF A HEALTHY AND TASTY MEAL IN THE HOSPITALITY AND TOURISM INDUSTRY

THE IMPACT OF FOOD VISUAL AESTHETICS ON CONSUMER PERCEPTION OF A HEALTHY AND TASTY MEAL IN THE HOSPITALITY AND TOURISM INDUSTRY

The visual appearance of food is an important attribute when people choose food. This paper aims to examine the impact of visual aesthetics on the consumer’s perception of a healthy and tasty meal. The paper consists of two empirical researches, which includes survey and experimental research. The...

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Bibliographic Details
Main Authors: Ljubica Janjić, Sonja Vujović, Ivica Zdravković, Dragana Ilić
Format: Article
Language:English
Published: Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt 2023-10-01
Series:Ekonomika Poljoprivrede (1979)
Subjects:
consumer perception
visual aesthetics
healthy meal
tasty meal
sensory marketing
hospitality
Online Access:https://www.ea.bg.ac.rs/index.php/EA/article/view/2150

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