Qualitative Content Analysis of the most visited websites in Health: Persuasive Content for Changing Smoking Behavior
It seems that media and virtual spaces may persuade public to make change the smoking behavior as an interfering factor. This paper wants to recognize writing criteria in persuasive health related content, and to assess Iranian health websites which produce and distribute smoking related texts by re...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
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Allameh Tabataba'i University Press
2019-02-01
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| Series: | مطالعات رسانههای نوین |
| Subjects: | |
| Online Access: | https://nms.atu.ac.ir/article_9466_0d9fd53220025c9db3fb33cea617685a.pdf |
| _version_ | 1797392765569466368 |
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| author | zahra ojagh Amin Ramezanali |
| author_facet | zahra ojagh Amin Ramezanali |
| author_sort | zahra ojagh |
| collection | DOAJ |
| description | It seems that media and virtual spaces may persuade public to make change the smoking behavior as an interfering factor. This paper wants to recognize writing criteria in persuasive health related content, and to assess Iranian health websites which produce and distribute smoking related texts by regarding recognized criteria. For this, it synthesizes planed behavior theory (PBT) and persuasion theory to make distinguish persuasive criteria for changing behavior. Then, by considering these 16 categories as effective and by using qualitative approach and directed qualitative content analysis, the smoking related content in eight websites between April 2017 and December 2017 are analyzed. The overall number of smoking-related texts is 67 cases. Data are analyzed by MAXQDA 10. Findings show that health-related texts have low ability to make change in smoking behavior among smoker audiences. Fear, quotation, and brief-clear concluding have more frequency than other 13 criteria. So, their potential to make change in audience attitude is low. To increase their changing ability, it is needed that content providers consider other 13 criteria, too. |
| first_indexed | 2024-03-08T23:53:15Z |
| format | Article |
| id | doaj.art-ea7e7c447a0b4485a62f75497e6bd3f1 |
| institution | Directory Open Access Journal |
| issn | 2538-2209 2476-6550 |
| language | fas |
| last_indexed | 2024-03-08T23:53:15Z |
| publishDate | 2019-02-01 |
| publisher | Allameh Tabataba'i University Press |
| record_format | Article |
| series | مطالعات رسانههای نوین |
| spelling | doaj.art-ea7e7c447a0b4485a62f75497e6bd3f12023-12-13T10:27:59ZfasAllameh Tabataba'i University Pressمطالعات رسانههای نوین2538-22092476-65502019-02-0141626429910.22054/nms.2019.31954.4769466Qualitative Content Analysis of the most visited websites in Health: Persuasive Content for Changing Smoking Behaviorzahra ojagh0Amin Ramezanali1IHCSDepartment of Cultural Studies and Communication, Institute for Humanities and Cultural StudiesIt seems that media and virtual spaces may persuade public to make change the smoking behavior as an interfering factor. This paper wants to recognize writing criteria in persuasive health related content, and to assess Iranian health websites which produce and distribute smoking related texts by regarding recognized criteria. For this, it synthesizes planed behavior theory (PBT) and persuasion theory to make distinguish persuasive criteria for changing behavior. Then, by considering these 16 categories as effective and by using qualitative approach and directed qualitative content analysis, the smoking related content in eight websites between April 2017 and December 2017 are analyzed. The overall number of smoking-related texts is 67 cases. Data are analyzed by MAXQDA 10. Findings show that health-related texts have low ability to make change in smoking behavior among smoker audiences. Fear, quotation, and brief-clear concluding have more frequency than other 13 criteria. So, their potential to make change in audience attitude is low. To increase their changing ability, it is needed that content providers consider other 13 criteria, too.https://nms.atu.ac.ir/article_9466_0d9fd53220025c9db3fb33cea617685a.pdfhealth communicationhealth - related informationplanned behavior theorypersuasion theoryhealth websitesquit smoking |
| spellingShingle | zahra ojagh Amin Ramezanali Qualitative Content Analysis of the most visited websites in Health: Persuasive Content for Changing Smoking Behavior مطالعات رسانههای نوین health communication health - related information planned behavior theory persuasion theory health websites quit smoking |
| title | Qualitative Content Analysis of the most visited websites in Health: Persuasive Content for Changing Smoking Behavior |
| title_full | Qualitative Content Analysis of the most visited websites in Health: Persuasive Content for Changing Smoking Behavior |
| title_fullStr | Qualitative Content Analysis of the most visited websites in Health: Persuasive Content for Changing Smoking Behavior |
| title_full_unstemmed | Qualitative Content Analysis of the most visited websites in Health: Persuasive Content for Changing Smoking Behavior |
| title_short | Qualitative Content Analysis of the most visited websites in Health: Persuasive Content for Changing Smoking Behavior |
| title_sort | qualitative content analysis of the most visited websites in health persuasive content for changing smoking behavior |
| topic | health communication health - related information planned behavior theory persuasion theory health websites quit smoking |
| url | https://nms.atu.ac.ir/article_9466_0d9fd53220025c9db3fb33cea617685a.pdf |
| work_keys_str_mv | AT zahraojagh qualitativecontentanalysisofthemostvisitedwebsitesinhealthpersuasivecontentforchangingsmokingbehavior AT aminramezanali qualitativecontentanalysisofthemostvisitedwebsitesinhealthpersuasivecontentforchangingsmokingbehavior |