DEVELOPING A RESORT DESTINATION THROUGH THE EYES OF THE TOURIST
One of the fundamental ways of enhancing destination development and sustainability is through the satisfaction of the tourists, as it provides ripple effects for the destination. The purpose of this paper was to assess the value of integra ting views of the tourists in the development of a resort...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Universităţii din Oradea
2021-09-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | http://gtg.webhost.uoradea.ro/PDF/GTG-3-2021/gtg.37325-727.pdf |
| _version_ | 1819093479251247104 |
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| author | Washington MAKUZVA Ncedo Jonathan NTLOKO |
| author_facet | Washington MAKUZVA Ncedo Jonathan NTLOKO |
| author_sort | Washington MAKUZVA |
| collection | DOAJ |
| description | One of the fundamental ways of enhancing destination development and sustainability is through the satisfaction of
the tourists, as it provides ripple effects for the destination. The purpose of this paper was to assess the value of integra ting
views of the tourists in the development of a resort destination - Victoria Falls in Zimbabwe. The study followed a
quantitative research design in testing seven critical elements of the tourism product drawn from literature which include
accommodation, activities and tours, accessibility, attractions, facilities, image and price from the tourist visiting Victoria
Falls, Zimbabwe. Data from 377 respondents were collected using systematic sampling and analysed using IBM23 Statistical
Package for Social Science (SPSS). The results of this study underscore the importance of integrating the views of tourists as
a fundamental element in the growth and development of a sustainable tourist destination. The tourists’ evaluation of the
seven elements of the tourism product further revealed the price of the offering as deeming too high, while attractions, image,
accommodation and activities and tours were the outstanding elements of the resort destination’s tourism product. A mixed
reaction (mainly neutral), were noted on the accessibility and the facilities of the resort destination tourism produ ct. |
| first_indexed | 2024-12-21T23:12:10Z |
| format | Article |
| id | doaj.art-ea8bfd5a64304c2a991df40f8031dcd5 |
| institution | Directory Open Access Journal |
| issn | 2065-0817 |
| language | English |
| last_indexed | 2024-12-21T23:12:10Z |
| publishDate | 2021-09-01 |
| publisher | Editura Universităţii din Oradea |
| record_format | Article |
| series | Geo Journal of Tourism and Geosites |
| spelling | doaj.art-ea8bfd5a64304c2a991df40f8031dcd52022-12-21T18:47:00ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172021-09-0137392192810.30892/gtg.37325-727DEVELOPING A RESORT DESTINATION THROUGH THE EYES OF THE TOURISTWashington MAKUZVA0Ncedo Jonathan NTLOKO1Cape Peninsula University of Technology, Department of Tourism and Events Management, Cape Town, South Africa, e-mail: makuzvaw@cput.ac.zaNorth West University, School of Tourism Management, Tourism Research in Economic Environs and Society (TREES), North West, South Africa, e-mail: ncedo.ntloko@nwu.ac.zaOne of the fundamental ways of enhancing destination development and sustainability is through the satisfaction of the tourists, as it provides ripple effects for the destination. The purpose of this paper was to assess the value of integra ting views of the tourists in the development of a resort destination - Victoria Falls in Zimbabwe. The study followed a quantitative research design in testing seven critical elements of the tourism product drawn from literature which include accommodation, activities and tours, accessibility, attractions, facilities, image and price from the tourist visiting Victoria Falls, Zimbabwe. Data from 377 respondents were collected using systematic sampling and analysed using IBM23 Statistical Package for Social Science (SPSS). The results of this study underscore the importance of integrating the views of tourists as a fundamental element in the growth and development of a sustainable tourist destination. The tourists’ evaluation of the seven elements of the tourism product further revealed the price of the offering as deeming too high, while attractions, image, accommodation and activities and tours were the outstanding elements of the resort destination’s tourism product. A mixed reaction (mainly neutral), were noted on the accessibility and the facilities of the resort destination tourism produ ct.http://gtg.webhost.uoradea.ro/PDF/GTG-3-2021/gtg.37325-727.pdfresort destinationtouriststourism producttourist satisfactiondestination developmentperceptions |
| spellingShingle | Washington MAKUZVA Ncedo Jonathan NTLOKO DEVELOPING A RESORT DESTINATION THROUGH THE EYES OF THE TOURIST Geo Journal of Tourism and Geosites resort destination tourists tourism product tourist satisfaction destination development perceptions |
| title | DEVELOPING A RESORT DESTINATION THROUGH THE EYES OF THE TOURIST |
| title_full | DEVELOPING A RESORT DESTINATION THROUGH THE EYES OF THE TOURIST |
| title_fullStr | DEVELOPING A RESORT DESTINATION THROUGH THE EYES OF THE TOURIST |
| title_full_unstemmed | DEVELOPING A RESORT DESTINATION THROUGH THE EYES OF THE TOURIST |
| title_short | DEVELOPING A RESORT DESTINATION THROUGH THE EYES OF THE TOURIST |
| title_sort | developing a resort destination through the eyes of the tourist |
| topic | resort destination tourists tourism product tourist satisfaction destination development perceptions |
| url | http://gtg.webhost.uoradea.ro/PDF/GTG-3-2021/gtg.37325-727.pdf |
| work_keys_str_mv | AT washingtonmakuzva developingaresortdestinationthroughtheeyesofthetourist AT ncedojonathanntloko developingaresortdestinationthroughtheeyesofthetourist |