E-Marketing Audit sebagai Tools Pengendalian Usaha pada UKM di Kota Malang

This study aims to: 1) design an information system related to marketing audits, especially marketing functions in the form of an E-Marketing Audit model design based on conceptual studies and empirical exploration, 2) develop a web-based information system, and 3) apply the E-Marketing Audit model...

Full description

Bibliographic Details
Main Authors: Resanti Lestari, Rudy Wahyono, Aris Siswati
Format: Article
Language:Indonesian
Published: Universitas Merdeka Malang 2020-12-01
Series:Jurnal Manajemen Dan Kewirausahaan
Subjects:
Online Access:http://jurnal.unmer.ac.id/index.php/jmdk/article/view/5097/pdf