Tourism Imaginary and Landscape at Heritage Site: A Case in Honghe Hani Rice Terraces, China

The relationship between tourism and landscape has been extensively studied, but a conceptual framework to study cultural relationships between tourism and landscape is not specified in the literature. On the basis of the theory of social imaginary, this article takes China’s Honghe Hani Terraces as...

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Main Authors: Zhe Wang, Lawal Marafa
Format: Article
Language:English
Published: MDPI AG 2021-04-01
Series:Land
Subjects:
Online Access:https://www.mdpi.com/2073-445X/10/4/439
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author Zhe Wang
Lawal Marafa
author_facet Zhe Wang
Lawal Marafa
author_sort Zhe Wang
collection DOAJ
description The relationship between tourism and landscape has been extensively studied, but a conceptual framework to study cultural relationships between tourism and landscape is not specified in the literature. On the basis of the theory of social imaginary, this article takes China’s Honghe Hani Terraces as an example to study how the landscape is imagined in tourism and the potential cultural conflicts. Content analysis on tourist discourses and images in social media was conducted in order to identify tourist imaginaries about the landscape. A gap between tourism imaginaries and the Hani landscape was found: the latter was imagined as an overlooking view of stereotyped terraced imagery, a schema separated and independent from other landscape components. In-depth interviews on stakeholders and participant observations were used to study the production process of tourism imaginaries. Findings show that the viewing platforms and roads provided an enclave space from local contexts, wherein the Hani landscape was staged for gazing. The tourism company’s strategies dominated the process, leading to local communities’ marginalization and threats to the landscape. We suggest that tourism planning and marketing should maintain the integrity of landscape in tourism imaginaries and empower the local communities, thereby reducing cultural tensions between tourism and the landscape.
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spelling doaj.art-eab64decdb0e48c6a44e35995ff561f22023-11-21T16:20:20ZengMDPI AGLand2073-445X2021-04-0110443910.3390/land10040439Tourism Imaginary and Landscape at Heritage Site: A Case in Honghe Hani Rice Terraces, ChinaZhe Wang0Lawal Marafa1Department of Geography and Resource Management, The Chinese University of Hong Kong, Central Ave, Hong Kong, ChinaDepartment of Geography and Resource Management, The Chinese University of Hong Kong, Central Ave, Hong Kong, ChinaThe relationship between tourism and landscape has been extensively studied, but a conceptual framework to study cultural relationships between tourism and landscape is not specified in the literature. On the basis of the theory of social imaginary, this article takes China’s Honghe Hani Terraces as an example to study how the landscape is imagined in tourism and the potential cultural conflicts. Content analysis on tourist discourses and images in social media was conducted in order to identify tourist imaginaries about the landscape. A gap between tourism imaginaries and the Hani landscape was found: the latter was imagined as an overlooking view of stereotyped terraced imagery, a schema separated and independent from other landscape components. In-depth interviews on stakeholders and participant observations were used to study the production process of tourism imaginaries. Findings show that the viewing platforms and roads provided an enclave space from local contexts, wherein the Hani landscape was staged for gazing. The tourism company’s strategies dominated the process, leading to local communities’ marginalization and threats to the landscape. We suggest that tourism planning and marketing should maintain the integrity of landscape in tourism imaginaries and empower the local communities, thereby reducing cultural tensions between tourism and the landscape.https://www.mdpi.com/2073-445X/10/4/439tourismlandscapeimaginarycultural heritage sitecultural conflictlocal communities
spellingShingle Zhe Wang
Lawal Marafa
Tourism Imaginary and Landscape at Heritage Site: A Case in Honghe Hani Rice Terraces, China
Land
tourism
landscape
imaginary
cultural heritage site
cultural conflict
local communities
title Tourism Imaginary and Landscape at Heritage Site: A Case in Honghe Hani Rice Terraces, China
title_full Tourism Imaginary and Landscape at Heritage Site: A Case in Honghe Hani Rice Terraces, China
title_fullStr Tourism Imaginary and Landscape at Heritage Site: A Case in Honghe Hani Rice Terraces, China
title_full_unstemmed Tourism Imaginary and Landscape at Heritage Site: A Case in Honghe Hani Rice Terraces, China
title_short Tourism Imaginary and Landscape at Heritage Site: A Case in Honghe Hani Rice Terraces, China
title_sort tourism imaginary and landscape at heritage site a case in honghe hani rice terraces china
topic tourism
landscape
imaginary
cultural heritage site
cultural conflict
local communities
url https://www.mdpi.com/2073-445X/10/4/439
work_keys_str_mv AT zhewang tourismimaginaryandlandscapeatheritagesiteacaseinhonghehaniriceterraceschina
AT lawalmarafa tourismimaginaryandlandscapeatheritagesiteacaseinhonghehaniriceterraceschina