Strategy Orientation, Use Of Online Media – Social Media, Business Performance During The Covid-19 Pandemic

The COVID-19 pandemic crisis has disrupted the movement of MSME actors in running their businesses. The use of online media – especially social media – is considered by many to be the main impact of a business strategy orientation that focuses on competitive and innovative strategies to improve busi...

Full description

Bibliographic Details
Main Authors: Antonius Singgih Setiawan, Cheryna Natalie, Junaidi
Format: Article
Language:English
Published: Universitas Tarumanagara 2022-10-01
Series:Jurnal Manajemen
Subjects:
Online Access:http://ecojoin.org/index.php/EJM/article/view/947