TRENDS AND CONCEPTS OF MARKETING COMMUNICATIONS AT THE MODERN STAGE OF COMMODITY MARKET
The article considers and justifies the modern concepts and trends of marketing communications. It deals with examples of emerging communication technologies, proposes the system of the evolution concepts of marketing communications and characteristics of the life cycle of the advertising market. De...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
Plekhanov Russian University of Economics
2016-08-01
|
| Series: | Статистика и экономика |
| Subjects: | |
| Online Access: | https://statecon.rea.ru/jour/article/view/307 |
| _version_ | 1797697018420789248 |
|---|---|
| author | Vladimir A. Polyakov Andrey A. Romanov |
| author_facet | Vladimir A. Polyakov Andrey A. Romanov |
| author_sort | Vladimir A. Polyakov |
| collection | DOAJ |
| description | The article considers and justifies the modern concepts and trends of marketing communications. It deals with examples of emerging communication technologies, proposes the system of the evolution concepts of marketing communications and characteristics of the life cycle of the advertising market. Development directions of the concepts of marketing communications are given in the article. |
| first_indexed | 2024-03-12T03:34:14Z |
| format | Article |
| id | doaj.art-eac6dee8f7c3448a8812eb07af096de1 |
| institution | Directory Open Access Journal |
| issn | 2500-3925 |
| language | Russian |
| last_indexed | 2024-03-12T03:34:14Z |
| publishDate | 2016-08-01 |
| publisher | Plekhanov Russian University of Economics |
| record_format | Article |
| series | Статистика и экономика |
| spelling | doaj.art-eac6dee8f7c3448a8812eb07af096de12023-09-03T13:24:12ZrusPlekhanov Russian University of EconomicsСтатистика и экономика2500-39252016-08-0106909610.21686/2500-3925-2013-6-90-96306TRENDS AND CONCEPTS OF MARKETING COMMUNICATIONS AT THE MODERN STAGE OF COMMODITY MARKETVladimir A. Polyakov0Andrey A. Romanov1Тульский филиал Финансового университета при Правительстве Российской ФедерацииЕвразийский открытый институтThe article considers and justifies the modern concepts and trends of marketing communications. It deals with examples of emerging communication technologies, proposes the system of the evolution concepts of marketing communications and characteristics of the life cycle of the advertising market. Development directions of the concepts of marketing communications are given in the article.https://statecon.rea.ru/jour/article/view/307продвижение в маркетингемаркетинговые коммуникацииконцепции продвиженияэволюция маркетинговых коммуникацийжизненный цикл рекламного рынкатенденции маркетинговых коммуникацийpromotion in marketingmarketing communicationsconcept of promotingevolution of marketing communicationslife cycle of the advertising markettrends of marketing communications |
| spellingShingle | Vladimir A. Polyakov Andrey A. Romanov TRENDS AND CONCEPTS OF MARKETING COMMUNICATIONS AT THE MODERN STAGE OF COMMODITY MARKET Статистика и экономика продвижение в маркетинге маркетинговые коммуникации концепции продвижения эволюция маркетинговых коммуникаций жизненный цикл рекламного рынка тенденции маркетинговых коммуникаций promotion in marketing marketing communications concept of promoting evolution of marketing communications life cycle of the advertising market trends of marketing communications |
| title | TRENDS AND CONCEPTS OF MARKETING COMMUNICATIONS AT THE MODERN STAGE OF COMMODITY MARKET |
| title_full | TRENDS AND CONCEPTS OF MARKETING COMMUNICATIONS AT THE MODERN STAGE OF COMMODITY MARKET |
| title_fullStr | TRENDS AND CONCEPTS OF MARKETING COMMUNICATIONS AT THE MODERN STAGE OF COMMODITY MARKET |
| title_full_unstemmed | TRENDS AND CONCEPTS OF MARKETING COMMUNICATIONS AT THE MODERN STAGE OF COMMODITY MARKET |
| title_short | TRENDS AND CONCEPTS OF MARKETING COMMUNICATIONS AT THE MODERN STAGE OF COMMODITY MARKET |
| title_sort | trends and concepts of marketing communications at the modern stage of commodity market |
| topic | продвижение в маркетинге маркетинговые коммуникации концепции продвижения эволюция маркетинговых коммуникаций жизненный цикл рекламного рынка тенденции маркетинговых коммуникаций promotion in marketing marketing communications concept of promoting evolution of marketing communications life cycle of the advertising market trends of marketing communications |
| url | https://statecon.rea.ru/jour/article/view/307 |
| work_keys_str_mv | AT vladimirapolyakov trendsandconceptsofmarketingcommunicationsatthemodernstageofcommoditymarket AT andreyaromanov trendsandconceptsofmarketingcommunicationsatthemodernstageofcommoditymarket |