Advergames as Marketing Communication Media Opportunities
The pandemic has had a major influence on consumer behavior trends, and it is considered that business actors need to make several adaptations so that the market does not abandon it. And in the process of selecting marketing media, media games can be used as an alternative at this time, because from...
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| Format: | Article |
| Language: | English |
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Muhammadiyah University Press
2021-07-01
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| Series: | Komuniti |
| Online Access: | https://journals.ums.ac.id/index.php/komuniti/article/view/13535 |
