The effect of location and type of nutrition content claims (NCCs) on healthy food purchase intentions: findings from an experimental study

The effect of location and type of nutrition content claims (NCCs) on healthy food purchase intentions: findings from an experimental study

Abstract Background Nutrition Content Claims (NCCs) are often used to enhance the appeal of healthy food products. Appropriate horizontal positioning of different NCCs in the consumer’s visual field may help to improve the effect of the claims. This study examines the extent to which NCCs on food pa...

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Bibliographic Details
Main Authors: Shouwei Li, Ping Liu, Yan Guo
Format: Article
Language:English
Published: BMC 2020-04-01
Series:BMC Public Health
Subjects:
Nutrition content claim
Location effect
Purchase intention
Online Access:http://link.springer.com/article/10.1186/s12889-020-08761-y

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