Creating New Fairytales: Statoil, Snøhvit, and Petroleum Exploration in the Arctic
ABSTRACT: This paper investigates the valorization of the process of oil extraction in the High North as exemplified in corporate films and marketing materials produced by Statoil, a global energy company based in Norway. In focus is the subsea instillation...
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| Format: | Article |
| Language: | English |
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University of Alberta Library
2014-12-01
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| Series: | Scandinavian-Canadian Studies |
| Online Access: | https://scancan.net/index.php/scancan/article/view/99 |
| Summary: | ABSTRACT: This paper investigates the valorization of the process of oil extraction
in the High North as exemplified in corporate films and marketing materials produced
by Statoil, a global energy company based in Norway. In focus is the subsea instillation
of Snøhvit [Snow White] in the Barents Sea, an innovation on the frontier of the energy industry in the Arctic.
In dialogue with Stephanie Le Menager’s “feeling ecological” theory and work with petromodernity, this article analyzes Statoil’s discourse in
landscape, oil capitalism, and ecology to offer an interpretation of the evolution
of the subsea extraction narratives in the Arctic waters as a new chapter in oljeeventyret [the oil fairytale] that began in Norway over forty years ago.
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| ISSN: | 0823-1796 2816-5187 |