The Strategic Maneuvering System for the Enterprises in Retail Trade to Create a New Market Space and Provide Its Economic Security
The article is aimed at forming a system of strategic maneuvering for the enterprises in retail trade to create a new market space and provide its economic security in the future. Despite the wide range of positions presented in the scientific literature, the main issue on the formation of a compreh...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2020-01-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2020-1_0-pages-337_344.pdf |
| _version_ | 1819067518826840064 |
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| author | Chorna Maryna V. Buhrimenko Roman M. Zonwire Austin |
| author_facet | Chorna Maryna V. Buhrimenko Roman M. Zonwire Austin |
| author_sort | Chorna Maryna V. |
| collection | DOAJ |
| description | The article is aimed at forming a system of strategic maneuvering for the enterprises in retail trade to create a new market space and provide its economic security in the future. Despite the wide range of positions presented in the scientific literature, the main issue on the formation of a comprehensive strategic instrumentarium and a clear methodical approach to its implementation in the activities of retail enterprises remains unresolved. The publication substantiates the feasibility of applying a dual approach to the formation of a strategy to build a non-competitive market space based the on strategies of focus and differentiation. Based on the range of «market lever» values, which reflects the enterprise’s need for market transformation, five main typegroups of strategic positioning of enterprise and the corresponding recommended strategies have been created. Given this positioning, a clear sequence of choosing strategic alternatives is proposed depending on the density of the market environment, and specific strategic actions have been developed for each group. Taking into account the uniqueness and priority of the free market space for competitive enterprises, a system has been developed to assess barriers to entry into the newly created market and provide economic security of the initiating enterprise based on market power indicators. |
| first_indexed | 2024-12-21T16:19:32Z |
| format | Article |
| id | doaj.art-eae27243362b4ccdb5f07dcd81609e7d |
| institution | Directory Open Access Journal |
| issn | 2222-4459 2311-116X |
| language | English |
| last_indexed | 2024-12-21T16:19:32Z |
| publishDate | 2020-01-01 |
| publisher | Research Centre of Industrial Problems of Development of NAS of Ukraine |
| record_format | Article |
| series | Bìznes Inform |
| spelling | doaj.art-eae27243362b4ccdb5f07dcd81609e7d2022-12-21T18:57:36ZengResearch Centre of Industrial Problems of Development of NAS of UkraineBìznes Inform2222-44592311-116X2020-01-01150433734410.32983/2222-4459-2020-1-337-344The Strategic Maneuvering System for the Enterprises in Retail Trade to Create a New Market Space and Provide Its Economic SecurityChorna Maryna V.0https://orcid.org/0000-0001-5387-7832Buhrimenko Roman M. 1https://orcid.org/0000-0002-0973-0814Zonwire Austin 2https://orcid.org/0000-0002-2189-3894Kharkiv State University of Food Technology and TradeKharkiv State University of Food Technology and TradeKharkiv State University of Food Technology and TradeThe article is aimed at forming a system of strategic maneuvering for the enterprises in retail trade to create a new market space and provide its economic security in the future. Despite the wide range of positions presented in the scientific literature, the main issue on the formation of a comprehensive strategic instrumentarium and a clear methodical approach to its implementation in the activities of retail enterprises remains unresolved. The publication substantiates the feasibility of applying a dual approach to the formation of a strategy to build a non-competitive market space based the on strategies of focus and differentiation. Based on the range of «market lever» values, which reflects the enterprise’s need for market transformation, five main typegroups of strategic positioning of enterprise and the corresponding recommended strategies have been created. Given this positioning, a clear sequence of choosing strategic alternatives is proposed depending on the density of the market environment, and specific strategic actions have been developed for each group. Taking into account the uniqueness and priority of the free market space for competitive enterprises, a system has been developed to assess barriers to entry into the newly created market and provide economic security of the initiating enterprise based on market power indicators.https://www.business-inform.net/export_pdf/business-inform-2020-1_0-pages-337_344.pdfconsumer marketcompetitionblue ocean strategystrategic transformationstrategic alternativeeconomic security |
| spellingShingle | Chorna Maryna V. Buhrimenko Roman M. Zonwire Austin The Strategic Maneuvering System for the Enterprises in Retail Trade to Create a New Market Space and Provide Its Economic Security Bìznes Inform consumer market competition blue ocean strategy strategic transformation strategic alternative economic security |
| title | The Strategic Maneuvering System for the Enterprises in Retail Trade to Create a New Market Space and Provide Its Economic Security |
| title_full | The Strategic Maneuvering System for the Enterprises in Retail Trade to Create a New Market Space and Provide Its Economic Security |
| title_fullStr | The Strategic Maneuvering System for the Enterprises in Retail Trade to Create a New Market Space and Provide Its Economic Security |
| title_full_unstemmed | The Strategic Maneuvering System for the Enterprises in Retail Trade to Create a New Market Space and Provide Its Economic Security |
| title_short | The Strategic Maneuvering System for the Enterprises in Retail Trade to Create a New Market Space and Provide Its Economic Security |
| title_sort | strategic maneuvering system for the enterprises in retail trade to create a new market space and provide its economic security |
| topic | consumer market competition blue ocean strategy strategic transformation strategic alternative economic security |
| url | https://www.business-inform.net/export_pdf/business-inform-2020-1_0-pages-337_344.pdf |
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