| Summary: | Within the globalizing world, competition increased among cities and therefore they started to give more importance to be more differentiated ones among thousands of their competitors. In order to become a more livable place and appeal to more tourists, more investors, more students and more people, cities give importance for the improvement of their images with various activities. Together with social, economic, political and cultural activities, existence of city in cinemas, books or news contribute creating “city image” in peoples’ minds. Every city has its own peculiarities and changing its neutral or negative image to a positive way will bring advantages to them in national and even in international arena. Konya, which is located in central Anatolia, has been a cradle of civilization since very early times in human kind. It has the remains of the first settlements existed approximately 9.000 years ago. Moreover, it was the capital of Selcuk Empire before Ottoman period and also a very important city during Ottoman Empire. With this historical richness, the city has important structures and works of art from those periods. Moreover, the city is also very well-known in the world with one of the greatest philosopher, poet, theologian, and Sufi mystic Mevlana Jelaleddin Rumi, who lived most of his life in Konya. Every year nearly two million people from various cities and countries visit Mevlana Museum. With all these potentials, Turkish Ministry of Culture and Tourism chose Konya to be a branded city in its 2023 action plan. For branding activities, understanding city image has a crucial role. Moreover, news about cities has a great potential on building a “city image” in minds. This study is aimed at interpreting Konya’s image by categorizing Konya’s news existed in three national newspapers, which has the highest circulation in Turkey. Content analysis method will be used in this study
|
|---|