Factors Influencing Repurchase Intention of Facemasks from Online Platforms
<em>At the end of the year 2019, a viral and deadly pandemic hit the world, referred to as the COVID-19 crisis. Healthcare professionals recommend that wearing face masks diminishes the prevalence of COVID-19 at the population level, resulting in a slower pandemic spread. In the COVID 19 situa...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Prasetiya Mulya Publishing
2023-01-01
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| Series: | International Research Journal of Business Studies |
| Subjects: | |
| Online Access: | https://irjbs.com/index.php/jurnalirjbs/article/view/2958 |
| _version_ | 1797679264023183360 |
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| author | Dinesh Elango Simon Nnaemeka Ajah |
| author_facet | Dinesh Elango Simon Nnaemeka Ajah |
| author_sort | Dinesh Elango |
| collection | DOAJ |
| description | <em>At the end of the year 2019, a viral and deadly pandemic hit the world, referred to as the COVID-19 crisis. Healthcare professionals recommend that wearing face masks diminishes the prevalence of COVID-19 at the population level, resulting in a slower pandemic spread. In the COVID 19 situation there is everyday requirement of face mask and other precautionary products in order to prevent the spread of virus in Bangkok, Thailand. The study examined the factors influencing the Repurchase intention of face mask from 401 valid respondents. Inferential analysis to analyse the strength of influence of the independent variables and intervening variable on Repurchase intention of facemask was also performed through multiple linear regression and simple linear regression. The findings showed that other than Perceived Ease of use, all other variables Perceived usefulness, Satisfaction, Perceived website Quality, Privacy, System Availability, Trust has a statistically significant influence on Repurchase intention.</em> |
| first_indexed | 2024-03-11T23:12:00Z |
| format | Article |
| id | doaj.art-eb2f936b713d40da928b59c8c11848fd |
| institution | Directory Open Access Journal |
| issn | 2089-6271 2338-4565 |
| language | English |
| last_indexed | 2024-03-11T23:12:00Z |
| publishDate | 2023-01-01 |
| publisher | Prasetiya Mulya Publishing |
| record_format | Article |
| series | International Research Journal of Business Studies |
| spelling | doaj.art-eb2f936b713d40da928b59c8c11848fd2023-09-21T08:01:17ZengPrasetiya Mulya PublishingInternational Research Journal of Business Studies2089-62712338-45652023-01-0115331733010.21632/irjbs.15.3.317-330301Factors Influencing Repurchase Intention of Facemasks from Online PlatformsDinesh Elango0Simon Nnaemeka Ajah1Martin De Tours School of Management and Economics, Assumption University of Thailand, Hua Mak Campus, Assumption Building (A Building) Bangkok 10240, ThailandMartin De Tours School of Management and Economics, Assumption University of Thailand, Hua Mak Campus, Assumption Building (A Building) Bangkok 10240, Thailand<em>At the end of the year 2019, a viral and deadly pandemic hit the world, referred to as the COVID-19 crisis. Healthcare professionals recommend that wearing face masks diminishes the prevalence of COVID-19 at the population level, resulting in a slower pandemic spread. In the COVID 19 situation there is everyday requirement of face mask and other precautionary products in order to prevent the spread of virus in Bangkok, Thailand. The study examined the factors influencing the Repurchase intention of face mask from 401 valid respondents. Inferential analysis to analyse the strength of influence of the independent variables and intervening variable on Repurchase intention of facemask was also performed through multiple linear regression and simple linear regression. The findings showed that other than Perceived Ease of use, all other variables Perceived usefulness, Satisfaction, Perceived website Quality, Privacy, System Availability, Trust has a statistically significant influence on Repurchase intention.</em>https://irjbs.com/index.php/jurnalirjbs/article/view/2958covid-19facemaskonlineperceived qualityrepurchase intention |
| spellingShingle | Dinesh Elango Simon Nnaemeka Ajah Factors Influencing Repurchase Intention of Facemasks from Online Platforms International Research Journal of Business Studies covid-19 facemask online perceived quality repurchase intention |
| title | Factors Influencing Repurchase Intention of Facemasks from Online Platforms |
| title_full | Factors Influencing Repurchase Intention of Facemasks from Online Platforms |
| title_fullStr | Factors Influencing Repurchase Intention of Facemasks from Online Platforms |
| title_full_unstemmed | Factors Influencing Repurchase Intention of Facemasks from Online Platforms |
| title_short | Factors Influencing Repurchase Intention of Facemasks from Online Platforms |
| title_sort | factors influencing repurchase intention of facemasks from online platforms |
| topic | covid-19 facemask online perceived quality repurchase intention |
| url | https://irjbs.com/index.php/jurnalirjbs/article/view/2958 |
| work_keys_str_mv | AT dineshelango factorsinfluencingrepurchaseintentionoffacemasksfromonlineplatforms AT simonnnaemekaajah factorsinfluencingrepurchaseintentionoffacemasksfromonlineplatforms |