Structural Equation Modelling Analysis of Purchase Behavior of Halal Products
Indonesia is renowned for being home to the largest Islamic population globally, but the absence of a halal certification logo on products continues to be a cause for concern. For Muslim customers, their basic knowledge of halal ingredients written on the product is the only guide they can be relied...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Halal Center UIN Sunan Gunung Djati Bandung
2023-02-01
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| Series: | Indonesian Journal of Halal Research |
| Subjects: | |
| Online Access: | https://journal.uinsgd.ac.id/index.php/ijhar/article/view/20170 |
| _version_ | 1797838475936923648 |
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| author | Sarika Zuhri Ilyas Ilyas Friesca Erwan Rizki Agam Syahputra Prima Denny Sentia Zikra Noprita |
| author_facet | Sarika Zuhri Ilyas Ilyas Friesca Erwan Rizki Agam Syahputra Prima Denny Sentia Zikra Noprita |
| author_sort | Sarika Zuhri |
| collection | DOAJ |
| description | Indonesia is renowned for being home to the largest Islamic population globally, but the absence of a halal certification logo on products continues to be a cause for concern. For Muslim customers, their basic knowledge of halal ingredients written on the product is the only guide they can be relied on. Hence, it is crucial to understand the essential factors that influence their purchasing behavior regarding halal-certified products. This study uses the Theory of Planned Behavior (TPB) to examine Muslim customers' behavior, as a case study, in Banda Aceh. The TPB questionnaire, including attitude, subjective norm, perceived behavioral control, and purchase intention attributes, was distributed online to respondents in the Banda Aceh area using non-probability random sampling. Through Structural Equation Modeling (SEM) methodology and AMOS software, this research reveals a strong correlation between attitude and subjective norm with Muslim customers' purchasing intention. Moreover, purchasing intention shows a strong relationship with purchasing behavior. Consequently, attitude, subjective norm, and customers' intention are the critical factors that influence Muslim customers' behavior when purchasing halal-certified products in Indonesia. |
| first_indexed | 2024-04-09T15:42:31Z |
| format | Article |
| id | doaj.art-eb3c1b4f0806421a97ecad7fa843f2e8 |
| institution | Directory Open Access Journal |
| issn | 2656-3754 2657-0165 |
| language | English |
| last_indexed | 2024-04-09T15:42:31Z |
| publishDate | 2023-02-01 |
| publisher | Halal Center UIN Sunan Gunung Djati Bandung |
| record_format | Article |
| series | Indonesian Journal of Halal Research |
| spelling | doaj.art-eb3c1b4f0806421a97ecad7fa843f2e82023-04-27T08:46:57ZengHalal Center UIN Sunan Gunung Djati BandungIndonesian Journal of Halal Research2656-37542657-01652023-02-0151122010.15575/ijhar.v5i1.201707164Structural Equation Modelling Analysis of Purchase Behavior of Halal ProductsSarika Zuhri0Ilyas Ilyas1Friesca Erwan2Rizki Agam Syahputra3Prima Denny Sentia4Zikra Noprita5Universitas Syiah KualaUniversitas Syiah KualaUniversitas Syiah KualaUniversitas Teuku UmarUniversiti Kebangsaan MalaysiaUniversitas Syiah KualaIndonesia is renowned for being home to the largest Islamic population globally, but the absence of a halal certification logo on products continues to be a cause for concern. For Muslim customers, their basic knowledge of halal ingredients written on the product is the only guide they can be relied on. Hence, it is crucial to understand the essential factors that influence their purchasing behavior regarding halal-certified products. This study uses the Theory of Planned Behavior (TPB) to examine Muslim customers' behavior, as a case study, in Banda Aceh. The TPB questionnaire, including attitude, subjective norm, perceived behavioral control, and purchase intention attributes, was distributed online to respondents in the Banda Aceh area using non-probability random sampling. Through Structural Equation Modeling (SEM) methodology and AMOS software, this research reveals a strong correlation between attitude and subjective norm with Muslim customers' purchasing intention. Moreover, purchasing intention shows a strong relationship with purchasing behavior. Consequently, attitude, subjective norm, and customers' intention are the critical factors that influence Muslim customers' behavior when purchasing halal-certified products in Indonesia.https://journal.uinsgd.ac.id/index.php/ijhar/article/view/20170behavior analysis, halal-certified products, purchasing behavior, structural equation modeling, theory of planned behavior |
| spellingShingle | Sarika Zuhri Ilyas Ilyas Friesca Erwan Rizki Agam Syahputra Prima Denny Sentia Zikra Noprita Structural Equation Modelling Analysis of Purchase Behavior of Halal Products Indonesian Journal of Halal Research behavior analysis, halal-certified products, purchasing behavior, structural equation modeling, theory of planned behavior |
| title | Structural Equation Modelling Analysis of Purchase Behavior of Halal Products |
| title_full | Structural Equation Modelling Analysis of Purchase Behavior of Halal Products |
| title_fullStr | Structural Equation Modelling Analysis of Purchase Behavior of Halal Products |
| title_full_unstemmed | Structural Equation Modelling Analysis of Purchase Behavior of Halal Products |
| title_short | Structural Equation Modelling Analysis of Purchase Behavior of Halal Products |
| title_sort | structural equation modelling analysis of purchase behavior of halal products |
| topic | behavior analysis, halal-certified products, purchasing behavior, structural equation modeling, theory of planned behavior |
| url | https://journal.uinsgd.ac.id/index.php/ijhar/article/view/20170 |
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