What Experts Tell about Integrated Marketing Communication for Effective Business Promotion and Sale Strategy

The expert’s study about integrated marketing communications for promotion and sales strategies ineffective business activities is the main objective of this study. We address the core gap here through a literature review that addresses integrated marketing communications in sales and promotions in...

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Bibliographic Details
Main Author: Gunawan Widjaja
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2022-01-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Online Access:https://e-journal.ikhac.ac.id/index.php/iijse/article/view/1661