Strategi Value Delivery Process pada Pemasaran Digital di Sektor Publik

Strategi Value Delivery Process pada Pemasaran Digital di Sektor Publik

The purpose of this study is to find out how the digital marketing process in public sector organizations is carried out and also to find out how public sector organizations deliver value (value delivery process) through digital marketing processes, especially through social media platforms, and wha...

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Bibliographic Details
Main Author: Pupung Puad Hasan
Format: Article
Language:Indonesian
Published: Pusat Pelatihan dan Pengembangan dan Pemetaan Kompetensi Aparatur Sipil Negara (Puslatbang PKASN) Lembaga Administrasi Negara 2023-06-01
Series:Jurnal Wacana Kinerja
Subjects:
public sector digital marketing, value delivery process, analytical hierarchy-process, social media.
Online Access:http://jwk.bandung.lan.go.id/ojs/index.php/jwk/article/view/787

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