Analyzing of User Attitudes Toward Intention to Use Social Media for Learning
The study has aimed to investigate the factors affecting university students’ attitude toward intention to use social media for learning. This study embraced a cross-sectional approach and gathered quantitative data via a Google form survey, which was collected by using social media platforms, from...
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2021-11-01
|
| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440211060784 |
| _version_ | 1818346026834067456 |
|---|---|
| author | Deli Yuan Muhammad Khalilur Rahman Md. Abu Issa Gazi Md. Atikur Rahaman Mohammad Mainul Hossain Shaharin Akter |
| author_facet | Deli Yuan Muhammad Khalilur Rahman Md. Abu Issa Gazi Md. Atikur Rahaman Mohammad Mainul Hossain Shaharin Akter |
| author_sort | Deli Yuan |
| collection | DOAJ |
| description | The study has aimed to investigate the factors affecting university students’ attitude toward intention to use social media for learning. This study embraced a cross-sectional approach and gathered quantitative data via a Google form survey, which was collected by using social media platforms, from a total of 720 respondents. The hypotheses were tested using the partial least squares (PLS) method. The study found that social media literacy, perceived ease of use, perceived behavioral control, and perceived risk has significant positive influence on users’ attitude to use social media, while ICT facility and perceived usefulness has no significant impact on attitude. Users’ attitude has a significant relationship with their intention to use social media for learning. The users’ attitude was also found to successfully mediate the relationship of social media literacy, perceived ease of use, perceived behavioral control, and perceived risk with intention to use social media. Social media literacy and perceived risk have been measured as an influential construct since it is unreasonable to anticipate the correlation between social media literacy and perceived risk dimensions in social media. |
| first_indexed | 2024-12-13T17:11:44Z |
| format | Article |
| id | doaj.art-eb6c591363424f0f883b2c528724f978 |
| institution | Directory Open Access Journal |
| issn | 2158-2440 |
| language | English |
| last_indexed | 2024-12-13T17:11:44Z |
| publishDate | 2021-11-01 |
| publisher | SAGE Publishing |
| record_format | Article |
| series | SAGE Open |
| spelling | doaj.art-eb6c591363424f0f883b2c528724f9782022-12-21T23:37:33ZengSAGE PublishingSAGE Open2158-24402021-11-011110.1177/21582440211060784Analyzing of User Attitudes Toward Intention to Use Social Media for LearningDeli Yuan0Muhammad Khalilur Rahman1Md. Abu Issa Gazi2Md. Atikur Rahaman3Mohammad Mainul Hossain4Shaharin Akter5School of Management, Jiujiang University, Jiangxi, ChinaFaculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Pengkalan Chepa, MalaysiaSchool of E-Commerce, Jiujiang University, Jiangxi, ChinaSchool of Management, Jiujiang University, Jiangxi, ChinaFaculty of Arts and Social Sciences, University of Malaya, Kuala Lumpur, MalaysiaFaculty of Business Administration, University of Chittagong, Chittagong, BangladeshThe study has aimed to investigate the factors affecting university students’ attitude toward intention to use social media for learning. This study embraced a cross-sectional approach and gathered quantitative data via a Google form survey, which was collected by using social media platforms, from a total of 720 respondents. The hypotheses were tested using the partial least squares (PLS) method. The study found that social media literacy, perceived ease of use, perceived behavioral control, and perceived risk has significant positive influence on users’ attitude to use social media, while ICT facility and perceived usefulness has no significant impact on attitude. Users’ attitude has a significant relationship with their intention to use social media for learning. The users’ attitude was also found to successfully mediate the relationship of social media literacy, perceived ease of use, perceived behavioral control, and perceived risk with intention to use social media. Social media literacy and perceived risk have been measured as an influential construct since it is unreasonable to anticipate the correlation between social media literacy and perceived risk dimensions in social media.https://doi.org/10.1177/21582440211060784 |
| spellingShingle | Deli Yuan Muhammad Khalilur Rahman Md. Abu Issa Gazi Md. Atikur Rahaman Mohammad Mainul Hossain Shaharin Akter Analyzing of User Attitudes Toward Intention to Use Social Media for Learning SAGE Open |
| title | Analyzing of User Attitudes Toward Intention to Use Social Media for Learning |
| title_full | Analyzing of User Attitudes Toward Intention to Use Social Media for Learning |
| title_fullStr | Analyzing of User Attitudes Toward Intention to Use Social Media for Learning |
| title_full_unstemmed | Analyzing of User Attitudes Toward Intention to Use Social Media for Learning |
| title_short | Analyzing of User Attitudes Toward Intention to Use Social Media for Learning |
| title_sort | analyzing of user attitudes toward intention to use social media for learning |
| url | https://doi.org/10.1177/21582440211060784 |
| work_keys_str_mv | AT deliyuan analyzingofuserattitudestowardintentiontousesocialmediaforlearning AT muhammadkhalilurrahman analyzingofuserattitudestowardintentiontousesocialmediaforlearning AT mdabuissagazi analyzingofuserattitudestowardintentiontousesocialmediaforlearning AT mdatikurrahaman analyzingofuserattitudestowardintentiontousesocialmediaforlearning AT mohammadmainulhossain analyzingofuserattitudestowardintentiontousesocialmediaforlearning AT shaharinakter analyzingofuserattitudestowardintentiontousesocialmediaforlearning |