The Effects of Marketing Mix Elements on Brand Equity in the educational institiution
This study examines relationship between marketing mix elements and educational institiution brand equity. The research data were gathered from language educational institiution including 302 samples from students of these institiution. The research method was survey type and the information was c...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2014-01-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-709-1&slc_lang=en&sid=1 |