MARKETING IN EDUCATION: TRENDS IN PRACTICE AND RESEARCH
The purpose of the article is to analyze which marketing tools are most important for higher education and can be used for effective administrative, financial and economic activities of universities. The article presented the trends in the development of education marketing in Russia, describes the...
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| Format: | Article |
| Language: | English |
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Moscow Polytechnic University
2018-07-01
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| Series: | Высшее образование в России |
| Subjects: | |
| Online Access: | https://vovr.elpub.ru/jour/article/view/1288 |
| _version_ | 1797217743178563584 |
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| author | ZAHAROVA Inna |
| author_facet | ZAHAROVA Inna |
| author_sort | ZAHAROVA Inna |
| collection | DOAJ |
| description | The purpose of the article is to analyze which marketing tools are most important for higher education and can be used for effective administrative, financial and economic activities of universities. The article presented the trends in the development of education marketing in Russia, describes the marketing complex of the University, methods for assessing its competitiveness and demand for educational programs. The necessity of applying the principles of non-profit marketing in higher education is substantiated. The study used analytical and empirical methods, an interdisciplinary review of the literature on an investigated problem. Main conclusion: the effectiveness of marketing management for higher education. |
| first_indexed | 2024-03-08T05:39:24Z |
| format | Article |
| id | doaj.art-eb7792e8664040f3b1102dd5d92517f8 |
| institution | Directory Open Access Journal |
| issn | 0869-3617 2072-0459 |
| language | English |
| last_indexed | 2024-04-24T12:06:42Z |
| publishDate | 2018-07-01 |
| publisher | Moscow Polytechnic University |
| record_format | Article |
| series | Высшее образование в России |
| spelling | doaj.art-eb7792e8664040f3b1102dd5d92517f82024-04-08T12:12:05ZengMoscow Polytechnic UniversityВысшее образование в России0869-36172072-04592018-07-012761391MARKETING IN EDUCATION: TRENDS IN PRACTICE AND RESEARCHZAHAROVA Inna0Ulyanovsk state pedagogical University named after I. N. UlyanovThe purpose of the article is to analyze which marketing tools are most important for higher education and can be used for effective administrative, financial and economic activities of universities. The article presented the trends in the development of education marketing in Russia, describes the marketing complex of the University, methods for assessing its competitiveness and demand for educational programs. The necessity of applying the principles of non-profit marketing in higher education is substantiated. The study used analytical and empirical methods, an interdisciplinary review of the literature on an investigated problem. Main conclusion: the effectiveness of marketing management for higher education.https://vovr.elpub.ru/jour/article/view/1288marketing of educational servicescompetitiveness managementdemand forecastingnon-profit marketing |
| spellingShingle | ZAHAROVA Inna MARKETING IN EDUCATION: TRENDS IN PRACTICE AND RESEARCH Высшее образование в России marketing of educational services competitiveness management demand forecasting non-profit marketing |
| title | MARKETING IN EDUCATION: TRENDS IN PRACTICE AND RESEARCH |
| title_full | MARKETING IN EDUCATION: TRENDS IN PRACTICE AND RESEARCH |
| title_fullStr | MARKETING IN EDUCATION: TRENDS IN PRACTICE AND RESEARCH |
| title_full_unstemmed | MARKETING IN EDUCATION: TRENDS IN PRACTICE AND RESEARCH |
| title_short | MARKETING IN EDUCATION: TRENDS IN PRACTICE AND RESEARCH |
| title_sort | marketing in education trends in practice and research |
| topic | marketing of educational services competitiveness management demand forecasting non-profit marketing |
| url | https://vovr.elpub.ru/jour/article/view/1288 |
| work_keys_str_mv | AT zaharovainna marketingineducationtrendsinpracticeandresearch |